Game Operations Specialist

What You’ll Do

1. Oversee the full lifecycle of game operations, including version and release planning, in-game event planning, monetisation strategy, and user lifecycle management. Develop and drive long-term live operations strategies to achieve key performance indicators (KPIs), including player retention, Lifetime Value (LTV), revenue, and Return on Investment (ROI).
2. Monitor key operational metrics, including DAU/MAU, player retention, payment conversion, ARPU, churn rate, and channel performance. Build and maintain performance dashboards, prepare regular operational performance reviews, identify areas for improvement, and drive the implementation of optimisation initiatives.
3. Manage player communities and public sentiment across overseas platforms such as Discord, Facebook, and Xiaohongshu (RED). Gather and analyse player feedback, consolidate user requirements for the development team, manage potential PR and community risks, and maintain a positive product reputation.
4. Work closely with user acquisition, publishing channels, localisation, and customer support teams to align marketing and operational schedules. Support paid user acquisition campaigns, marketing creatives, and key promotional activities to drive player acquisition, engagement, and reactivation.
5. Develop and maintain operational SOPs, event templates, and risk management guidelines. Mentor junior operations team members and establish reusable operational processes and best practices.

What We’re Looking For

1. Familiarity with monetisation strategies for overseas game markets, including player spending segmentation, in-game bundle design, and operational models for multi-server, shared-server, and global-server environments. Strong ability to make data-driven operational decisions.
2. Proven ability to independently plan and execute in-game events end-to-end, from proposal development, cost analysis, and revenue forecasting to implementation, configuration, launch, and post-event performance reviews.
3. Strong data analysis skills, with proficiency in Excel (including PivotTables and VLOOKUP) to analyse performance metrics, identify growth opportunities, and derive actionable insights. Familiarity with BI tools is an advantage.
4. Good command of written and spoken English, with the ability to independently develop content for overseas player communities, review localisation materials, and communicate effectively with overseas colleagues. Experience in the Singapore or Southeast Asian markets is an advantage.
5. Self-motivated, proactive, and results-driven, with a strong sense of ownership and the ability to perform under pressure. Willingness to support key game updates, major events, and promotional campaigns. Strong communication and cross-functional collaboration skills, with the ability to coordinate development schedules and drive execution.
6. Bonus Points: Experience in overseas game publishing and user acquisition campaigns, familiarity with social media platforms such as Discord, Facebook, and TikTok, and knowledge of gaming compliance, payment risk management, and game security and fraud prevention.