Growth Strategy Lead

Join the Rest Revolution

The world is wired and tired. It's plagued by screens, notifications, and the sense that you should always be doing ... something. But hey, you're reading this job application right now, so you probably know exactly what we're talking about.

So here's a bit of good news amidst all the noise: Hatch is a sleep wellness company that's betting on rest in a culture obsessed with optimization. While most technology is designed to keep you engaged, our devices use the science of habit formation to help people unplug, unwind, and recharge. Through genuinely enjoyable routines, habit building, and gentle guidance (no sleep scores or wearables here), we help people build healthier sleep habits and feel the difference in everyday life.

Ten years ago, we started with a mission to help parents navigate the complexities of newborn sleep. Today, we're helping more than 5 million people (and counting) take care of themselves and the people they love through the power of rest.

We’re open to candidates across the U.S. and Canada. However, please note that Hatch is based in California, so we just ask that you're available during PST/PDT hours.Francisco. Hatch is based in California, so we ask that you’re available during PST/PDT hours.

The Opportunity

We’re hiring a Growth Strategy Lead to act as a strategic partner to our marketing and executive leadership team. This role focuses on understanding where growth is working, where it’s breaking, and how we should respond.

You will operate across all acquisition channels, connecting signals from marketing, product, web, retail, and customer behavior to surface the highest-impact opportunities for growth and guide how we act on them, grounded in data and performance insights. You’ll proactively identify where to focus and how to improve performance, and step in when outcomes fall short to diagnose root causes, connect disparate signals, and help the team align on clear next steps.

You’ll do this by framing the right questions and translating insights into actionable recommendations. This role reports to the Senior Director of Growth Marketing and partners closely with channel owners, creative, and analytics teams.

This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll Do

In Your First 45 Days

Get up to speed on Hatch’s business, including growth strategy, channel mix, customer segments, and key performance drivers

Build a clear view of current performance across marketing, web, and retail, identifying the most critical gaps and areas of opportunity

Partner with marketing, product, and analytics to understand how data is structured and where key blind spots exist

Surface and prioritize 3-4 high-impact opportunities or risks, with clear hypotheses and initial recommendations to guide near-term focus

By 90 days

Regularly synthesize inputs across marketing channels, retail, DTC, and market signals to identify the most important growth opportunities and risks

Partner with channel owners (paid social, PPC, influencer, creative, web) to shape test plans, size opportunities, and prioritize initiatives

Translate complex or incomplete data into clear narratives that help leadership make informed decisions

Establish a consistent cadence of insight sharing, helping teams and leadership stay focused on what matters most

After Your First Year

Play a central role in shaping Hatch’s growth strategy, contributing to annual planning and long-term investment decisions

Identify step-change opportunities across channels, customer segments, and new growth levers

Serve as a trusted thought partner to marketing and executive leadership, bringing clarity to ambiguous or high-stakes questions

Consistently improve marketing efficiency and business performance through strong prioritization and strategic recommendations

What You’ll Bring

6+ years of experience in growth marketing strategy, business strategy, or similar roles within high-growth consumer or e-commerce environments

Strong ability to work with data and synthesize it into clear, actionable insights and recommendations; comfortable using tools like SQL, Excel/Sheets, and BI platforms with a focus on interpretation over reporting

Experience in management consulting, business operations, or strategic growth roles strongly preferred

Proven track record of influencing cross-functional teams and executive leadership with clear thinking, strong judgment, and compelling communication

Comfortable stepping into ambiguous or high-pressure situations to assess performance issues, identify root causes, and recommend clear next steps

Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization

Experience designing and evaluating experiments across marketing and web channels

Excellent communication skills, with the ability to tell clear, compelling stories that drive alignment and action

High curiosity and strong business judgment, with a focus on identifying what matters most

How You’ll Work

Operate as a horizontal partner across marketing, product, retail, and analytics teams, working closely with Data/Analytics to define the right questions, interpret outputs, and translate findings into business decisions

Focus on diagnosing opportunities and shaping recommendations rather than owning execution or channel performance

Influence priorities and roadmaps by bringing clarity, structure, and strong judgment to complex problems

Why You’ll Love Working at Hatch

💛 We’re a certified Great Place to Work! 94% of our employees say Hatch is a great place to work.

💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.

🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.

🎉 Our team is collaborative, fun, and full of brilliant minds.

🚀 We’re backed by world-class investors and growing fast!

🏡 We support flexibility with a remote-friendly work environment.

The Perks & Benefits That Matter

✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

💰 Meaningful equity —you’re an owner here

📈 401(k) match (no vesting schedule!)

👶 16 weeks of fully paid parental leave

💆 16 free therapy sessions (for you + one other adult in your life)

💜 Financial support for family planning

🏡 Remote office + monthly internet reimbursement

🛍️ Friends & family discounts on Hatch products

🎟️ Exclusive discounts on travel, entertainment, and top retail brands

💫 And so many more spontaneous perks!

About Hatch

Designed by experts and loved by parents, our Rest family —including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently.

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We’d love to hear from you! Apply now and join us in making great sleep a reality for all.

E-Verify

Hatch participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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