Marketing Executive
Position: Marketing and Client Relationship Officer
This is an integral role for the efficient and professional life of the company. To perform this role proficiently, it is necessary to have a thorough understanding of the business itself, its values, objectives, and the evolving roles of team.
In your role you will have a full 360 degrees of marketing and PR exposure and active involvement. From content writing to photography, and graphic design. You will care for anything to do with the company's brand across multiple platforms including social media, above-the-line, below-the-line, website and physical store, internally and externally. You will seek to create value to the company and its clients by seeking opportunities for marketing synergy and collaboration.
Line Managers : Company owners
Job Basics a) You are a valuable team member with the opportunity to contribute to a positive team and work environment b) Participates in staff training and strives towards continual professional and personal development c) Agrees and complies with Dancing Bean’s policies, Vision and Mission d) 3+ years of experience.
Workdays/Hours : 5 days/week, 8 hours/day. An addition to attending a training day once a month.
Key Areas of Responsibility
- Marketing and communications management
a. Creates an annual marketing plan in accordance with company strategy that covers all retail and wholesale aspects of the business b. Manages branding, printing and coordinates with and supervises graphic designer c. Implements social media campaigns and advertising across multiple platforms d. Builds relationships with social media influencers e. Monthly wholesale client email updates, regular retail updates f. Manages branding in wholesale client locations g. Event coordination, planning, management and implementation h. Content writing i. Graphic design j. Photography k. Creates and sends newsletters, special event greetings and communications. l. Builds and develops soft copy marketing materials and resources – liaising with colleagues to ensure all needed items are available and up to date m. Works with Stock Control person to ensure adequate and update to date stock of all necessary printed matter / below the line items n. Works in close liaison with line manager and Finance Team to ensure all expenditure is planned and approved o. Works to develop and improve internal branding and image for shop, office and all workspaces p. Publishes and keeps updating e-tailing stores (Talabat, Amazon, The Mall of Coffee, Jumia, Noon, etc). This includes content creation, branding and promotions, and price updates.
- Client relations support
a. Works closely with Client Relations Officer to ensure excellent relations, communication and branding identity with all clients b. Regular communication with wholesale clients and visits to check on visual identity and organises joint marketing initiatives in liaison with line manager c. Connects with clients and conducts regular client relations meetings in liaison line manager & Client Relations Officer.
- Administration
a. Ensures all work and files are clearly named and organized within agreed systems b. Carries out agreed department / area reporting as requested from line manager / leadership team c. Works closely with finance department regarding departmental financial planning and expenditure d. Translates or arranges translation for documents as needed e. Monitors departmental supplies (stationery, printing paper, stock, etc) and sends PO for replenishing stock f. Monitors own desk and department appearance cleanliness and organisation and takes necessary steps to ensure a tidy, organised and clean workspace and department g. Manages own budget according to set marketing plan
Team Player The company is a small integrated community. So, it is anticipated that all staff are ready to contribute and support each other in their roles if there is a need – in order to ensure the continued smooth operations of the company.
Required Language and Computer Skills Excellent spoken and written English
Excellent user of computer programmes such as Excel, Word, emailing, PDF, etc
Graphic design software
Excellent English language writing, reading and comprehension.
Personal Responsibility and Initiative: Contributes to a positive work environment and great customer service
Demonstrates integrity in cash and other business transactions
Takes initiative to improve own coffee knowledge
Demonstrates punctuality in arriving on time and making appropriate arrangements if prevented from working.