Social Media Manager

Location: Abuja, Lagos, Rivers state Employment Type: Full-time

Responsibilities

• Monitor and analyze social media trends and their impact on its brand for enhanced visibility and top-of-mind awareness.
• Provide monthly and comprehensive analytics on social media usage, e-channel metrics, and insights to inform marketing strategies and boost engagement.
• Engage in real-time interactions by responding to questions, offering solutions, and creating content that fosters vibrant discussions on social media to grow the Institute's community.
• Capture, post, and promote all its events online to ensure maximum reach and engagement.
• Explore new opportunities for social marketing platforms, identifying trending networks that cater to its stakeholders and community.
• Market its offerings effectively through social media.
• Increase the Institute's social media following and engagement.
• Develop and implement social media strategies to enhance brand visibility, engagement, and followers across relevant platforms.
• Manage community engagement by responding promptly to comments, messages, and mentions to maintain a positive brand image.
• Plan and execute targeted social media campaigns, including paid advertising, to achieve specific objectives like lead generation and brand awareness.
• Track, analyze, and report on key social media metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Sprout Social, or native platform analytics, and provide insights for continuous improvement.
• Stay up to date with the latest social media trends, tools, and best practices, incorporating them into the strategy as appropriate.
• Engage with influencers, brand advocates, and key industry figures to amplify its brand reach and credibility.
• Address negative social media feedback or crises in collaboration with the Team Lead and Corporate Communications, ensuring that the brand's reputation is safeguarded.
• Utilize social media listening tools to track brand mentions, competitor activity, and industry trends to inform strategy adjustments.
• Align social media efforts with the broader digital marketing strategy and business goals.
• Perform other related tasks as assigned.

Requirements

• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of major social media platforms and their features.
• Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and video editing software.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design and storytelling.
• Ability to analyze data and translate it into actionable strategies.
• Strong organizational and multitasking skills, with the ability to meet deadlines.
• Familiarity with influencer marketing and brand collaborations is a plus.

Application Closing Date

31st December, 2024.

Method of Application

Interested and qualified candidates should send their application and CV to jobs@choicetalents.com.ng using the job title as the subject of the email.