Trade Marketing Specialist - Cairo

Your tasks

• Plan and execute trade marketing strategies aligned with overall brand and sales objectives
• Develop and implement in-store activations, promotions, and merchandising guidelines
• Coordinate with the sales team to ensure proper execution across all channels
• Analyze market trends, competitor activities, and customer behavior to optimize trade plans
• Manage POS materials (design, production, and distribution)
• Monitor campaign performance and provide actionable insights and reports
• Build strong relationships with key retailers, distributors, and partners
• Ensure brand visibility and consistency across all retail touchpoints
• Track and manage trade marketing budgets effectively

Requirements

• Job Requirements
• Bachelor’s degree in marketing, business administration, or a related field
• 2-3 years of experience in trade marketing, preferably in FMCG or retail
• Strong understanding of retail dynamics and consumer behavior
• Excellent communication and stakeholder management skills
• Analytical mindset with ability to translate data into insights
• Proficiency in Microsoft Excel and reporting tools
• Ability to work in a fast-paced, target-driven environment
• Strong organizational and project management skills