CRM & LIfecycle Specialist

About the company

Ziina is looking for a CRM & Lifecycle Specialist to own lifecycle marketing end-to-end.

Your tasks

This is a high-ownership, high-impact role. You'll own the full lifecycle experience for the businesses and individuals who use Ziina, from sign-up and first activation through to long-term retention, and you'll be accountable for the results. You won't be executing someone else's plan: you'll set the lifecycle strategy, decide what to test, build it yourself in Braze, and report on what it moved.

We're at a major inflection point in our growth, and lifecycle is one of our biggest levers. Your work will directly shape activation, retention and revenue at one of the region's fastest-growing fintech platforms, and you'll work side by side with product, growth and leadership to make it happen.

• Own Ziina's lifecycle strategy end-to-end: define the journeys, priorities and roadmap for onboarding, activation, engagement, retention and win-back.
• Build, launch and optimize lifecycle campaigns and automated journeys across email, push and in-app using Braze. You'll set the direction and be hands-on in the tools.
• Own the lifecycle metrics: set targets for activation, retention and conversion, and be accountable for hitting them.
• Design the segmentation strategy for both business and consumer users, so the right message reaches the right user at the right moment.
• Run a high-velocity experimentation program with the Growth/Engagement PM and Product Marketers, turning growth hypotheses into A/B tests on messaging, cadence and targeting.
• Own deep linking and campaign attribution in Branch so every channel is tracked accurately.
• Coordinate cross-channel campaigns with the wider marketing team, keeping audiences, timing and messaging joined up.
• Own CRM data quality and audience hygiene, working with data and engineering to keep it clean, reliable and actionable.
• Partner with design and content to create on-brand, high-converting messaging that reflects Ziina's voice.
• Own the health of our martech stack: spot issues, drive fixes with product and engineering, and shape how the platform evolves.

Requirements

To succeed in this role, you likely

• Have 3-5 years of experience in CRM or lifecycle marketing, ideally with B2B or SMB products such as merchant platforms, SaaS or B2B fintech.
• Have built and run automated lifecycle journeys hands-on in a CRM platform, from segmentation and build through to reporting on results.
• Bring a strong analytical foundation and use data to decide what to build, test and scale.
• Have worked in a fast-paced scale-up and enjoy creating order and structure out of ambiguity.
• Take initiative, bring a bias towards action and want real ownership of the numbers your work moves.
• Step back to see the macro view while living for the details, questioning assumptions and using first principles thinking to solve problems.
• Manage multiple campaigns and stakeholders at once and communicate clearly with technical and non-technical teams.
• Demonstrate high integrity, a team-first mentality and a growth mindset.
• Are based in, or open to relocating to, the UAE (relocation support provided).

What would amaze us

• You have direct experience with Braze and Branch, and can hit the ground running without a long ramp
• You've built a lifecycle program from scratch or significantly scaled one, and can point to the metrics you moved
• You've run lifecycle for both B2B and consumer audiences, ideally in fintech or another regulated, fast-moving environment
• You have a strong instinct for copy and know how to write messaging that converts
• You're comfortable pulling your own data and don't need analytical support to draw conclusions from campaign performance
• You've contributed to martech integration work: Not just using the tools, but understanding how they connect and flagging when something's broken