Marketing Communication & KOL Specialist

Qualifications

• Minimum 2 years of experience in Marketing Communication, KOL Management, Partnership, or related fields, preferably with KOL experience.
• Minimum Diploma Degree in Communication, Marketing, Public Relations, or a related field.
• Skilled in KOL sourcing, database management, and collaboration.
• Familiar with marketing campaigns, social media, and partnership activities.
• Strong communication, negotiation, coordination, and relationship-building skills.
• Proficient in Microsoft Office and Google Sheets.
• Fluent in English, both written and spoken.
• Creative, proactive, organized, and able to manage multiple tasks and work with various internal and external parties.

Job Descriptions

• Develop and execute marketing communication campaigns, brand collaborations, and marketing activities to support brand awareness and engagement.
• Build and manage the KOL database, identify potential KOLs, and develop collaboration proposals based on campaign needs.
• Manage collaborations with KOLs, Brand Ambassadors, and paid promotion partners, including outreach, negotiation, coordination, and follow-up.
• Manage consignment, media, and affiliate partnerships, including identifying potential partners, coordinating collaborations, and maintaining relationships.
• Manage brand community activities to increase engagement, brand awareness, and customer loyalty.
• Coordinate photoshoots, bazaars, events, and other marketing activities with internal teams, vendors, KOLs, and external partners.

Skills: Communication Skills, Teamwork, Business Negotiation, B2B Sales, Microsoft Office