Business Development & Sales Executive

Job Summary

The Business Development & Sales Executive drives offline sales growth by acquiring new B2B customers, expanding retail and wholesale channels, promoting consumer electronic products, and achieving sales targets within the consumer electronics market.

Responsibilities

• Identify and research potential B2B customers such as electronics retailers, mobile phone shops, wholesalers, distributors, and corporate buyers to expand the customer base.
• Proactively source new customers using cold calling, WhatsApp, email, referrals, networking, field visits, and trade shows to generate sales opportunities.
• Conduct regular field visits to present product offerings and establish new business relationships.
• Develop and maintain a sales pipeline with detailed customer information, business needs, and follow-up status to track prospects effectively.
• Convert qualified prospects into active purchasing accounts and meet new customer acquisition targets.
• Promote the company’s product range by explaining specifications, features, pricing, and competitive advantages to customers.
• Recommend products tailored to customers’ target markets, profiles, budgets, and purchasing requirements.
• Introduce new product launches, promotional bundles, and seasonal offers to existing and prospective customers.
• Provide sales materials such as catalogues, quotations, and samples to support customer decision-making.
• Collect and report customer feedback on product quality, packaging, pricing, and market acceptance to inform product strategy.
• Prepare and submit quotations, proposals, and price lists aligned with company pricing and discount policies.
• Negotiate prices, order quantities, promotional terms, and commercial conditions to close sales within approved guidelines.
• Follow up on quotations and enquiries to convert opportunities into confirmed purchase orders.
• Encourage bulk purchases, product range expansion, and repeat orders to maximize sales revenue.
• Monitor sales opportunities’ progress and maintain accurate records of negotiations and expected closing dates.
• Document and obtain approval for all confirmed orders, prices, and terms according to company procedures.
• Identify and develop new retail outlets, resellers, wholesale partners, and distribution channels to increase product availability.
• Build relationships with decision-makers such as shop owners and purchasing managers to support channel growth.
• Recommend product assortments and order quantities based on customer demand and market trends.
• Identify opportunities for bulk supply, corporate gifts, promotional bundles, and B2B product packages.
• Monitor product sell-through, customer demand, and replenishment needs to support inventory management.
• Explore new territories, customer segments, and partnerships to sustain business growth.
• Maintain regular contact and conduct scheduled visits with existing customers to support retention and growth.
• Follow up on customers’ purchasing plans, stock replenishment, and new product needs to encourage repeat sales.
• Introduce cross-selling opportunities and new products to increase account value.
• Monitor customer purchasing patterns and resolve routine sales-related issues professionally.
• Coordinate with internal teams on product quality, warranty, and technical matters to ensure customer satisfaction.
• Monitor competitors’ products, pricing, promotions, and distribution to identify market trends and opportunities.
• Gather customer insights on preferred brands, specifications, price points, and buying behavior to inform sales strategy.
• Provide regular market intelligence and actionable recommendations to management.
• Verify product availability, pricing, and delivery lead times before confirming orders to ensure accuracy.
• Coordinate with warehouse, customer service, and finance teams to manage order fulfillment, invoicing, and payment follow-up.
• Monitor outstanding payments and follow up on overdue accounts in line with company credit policies.
• Escalate significant issues such as stock shortages, defects, delivery delays, or pricing disputes promptly.
• Avoid unauthorized commitments on product specifications, delivery dates, warranties, discounts, or credit terms.
• Achieve monthly, quarterly, and annual sales targets for revenue, gross profit, and customer acquisition.
• Maintain updated customer databases, sales pipelines, quotation records, and purchase order histories.
• Submit regular reports on sales performance, customer visits, quotations, order conversions, and market developments.
• Prepare sales forecasts based on customer requirements, confirmed orders, and qualified opportunities.
• Review sales performance and propose action plans to address shortfalls.
• Ensure accurate and timely updates of sales activities and customer records in CRM, ERP, or reporting systems.
• Maintain current knowledge of product range, specifications, pricing, and approved claims to ensure accurate communication.
• Comply with company policies on pricing, discounts, credit, order approvals, and sales documentation.
• Observe product safety, labeling, and regulatory requirements when promoting and supplying electronic products.
• Handle customer and company pricing information confidentially.
• Represent the company professionally during customer meetings, business visits, exhibitions, and sales activities.
• Communicate effectively in English to engage with customers and internal teams; additional languages relevant to the customer base are advantageous.
• Travel locally as needed to conduct customer visits and business development activities.

Preferred competencies and qualifications

• Previous experience in sales, business development, or B2B customer management.
• Experience in consumer electronics, mobile accessories, IT products, retail distribution, or wholesale trading.
• Ability to quickly learn and understand electronic accessories product specifications.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Proactive, independent, and target-driven with capability to conduct field sales activities.
• Good organizational skills to manage multiple customers and sales opportunities.
• Proficiency in basic computer applications, spreadsheets, and sales reporting systems.
• Valid driving licence and own transport are advantageous for field sales.