E-Commerce & Marketplaces Manager (M/F)

As part of the development of its digital business, we are supporting our client, a European group specializing in the distribution of professional products and equipment, in the ongoing structuring of its online sales channels.

Reporting to the E-Business Direction, the E-commerce Manager will be responsible for the development and performance of a recently launched BtoC site as well as the Marketplace activity, which is currently in the deployment phase. Initially, the activity will be primarily focused on the French market, with an ambition for development on a European scale.

The position:

Your missions Drive e-commerce performance

• Drive the performance of the site and marketplaces: audience, conversion, turnover, average basket, etc.
• Monitor key KPIs, analyze performance, and identify levers for improvement.
• Guarantee the positioning of the offer and the quality of the customer experience.
• Manage content and optimize e-merchandising based on data, performance, and market trends.
• Drive the commercial dynamics of the site: commercial operations, highlighting offers, animations, and webmarketing actions.
• Develop acquisition levers and coordinate SEO/SEA actions in collaboration with partners and external agencies.

Coordinate projects and cross-functional teams

• Contribute to the definition, prioritization, and deployment of functional and technical evolutions of the e-commerce platform.
• Participate in acceptance and testing phases in connection with internal teams and technical partners.
• Coordinate the online launch and evolution of the product catalog in collaboration with the sales teams.
• Supervise the smooth functioning of the ordering and payment journey, in coordination with the Customer Service, Logistics, and IT teams.
• Participate in various cross-functional digital projects: PIM, DAM, marketing automation, etc.
• Unify and support teams coming mostly from a BtoB environment around the specific challenges and standards of BtoC.

Profile sought:

• Higher education in business, digital marketing, or equivalent.
• Minimum 5 years of proven experience in managing an e-commerce activity, ideally in a BtoC environment.
• Good operational mastery of the main e-commerce and digital levers: SEO, SEA, Analytics, Search, product recommendation, e-merchandising.
• Knowledge of Adobe Commerce / Magento 2 is a plus.
• Fluent professional English, used on a daily basis.
• Autonomy, entrepreneurial spirit, ability to mobilize and coordinate cross-functional teams.
• Strong analytical and synthesis skills, prioritization, and coordination.