Brand Product Executive – Logistics Business Unit
The Brand Product Executive is responsible for managing, positioning, and commercializing customer products within Zenex's logistics and fulfilment ecosystem. The role acts as the bridge between storage/warehouse customers, e-commerce platforms, digital marketing channels, and internal operations teams to drive product visibility, sales growth, and fulfilment efficiency. The executive will work closely with logistics customers to understand their products, develop digital product strategies, onboard products onto e-commerce marketplaces, optimize product listings, and coordinate fulfilment activities from warehouse to customer delivery.
- Product Mapping & Portfolio Management
Conduct product discovery sessions with warehouse and storage customers.
Analyse customer product portfolios, specifications, pricing structures, and market positioning.
Categorise products according to industry, target market, sales channels, and fulfilment requirements.
Maintain product master data, SKU information, product attributes, and digital catalogues.
Develop product positioning strategies to improve online marketability.
Deliverables Product Catalogue Database
SKU Master List
Product Positioning Reports
Product Launch Plans
- E-Commerce Marketplace Management
Manage onboarding and maintenance of products across e-commerce platforms.
Create and optimize product listings.
Monitor marketplace compliance requirements.
Coordinate promotions, campaigns, vouchers, and sales events.
Analyse product performance and recommend improvements.
Platforms Shopee
Lazada
Customer-owned websites
B2B procurement portals
Deliverables Product Listings
Marketplace Reports
Campaign Performance Reports
- Digital Sales & Marketing Coordination
Work with internal marketing teams and customers to develop digital sales campaigns.
Coordinate content creation for product promotions.
Develop product landing pages and digital catalogues.
Monitor digital campaign effectiveness and ROI.
Support lead generation and conversion activities.
Deliverables Product Marketing Calendar
Campaign Reports
Monthly Sales Analysis
- Customer Relationship Management
Act as primary liaison for assigned logistics and storage customers.
Conduct regular business review meetings.
Gather customer feedback and identify growth opportunities.
Recommend suitable sales channels and marketing strategies.
Ensure customer satisfaction and retention.
Deliverables Customer Account Plans
Monthly Review Reports
Opportunity Pipeline Reports
- Warehouse & Fulfilment Coordination
Coordinate with warehouse operations regarding inventory availability.
Ensure product information aligns with warehouse inventory records.
Monitor stock movement and replenishment requirements.
Work with fulfilment teams to support promotional campaigns.
Coordinate new product onboarding into warehouse systems.
Deliverables Inventory Visibility Reports
Product Onboarding Checklist
Fulfilment Readiness Reports
- Market Research & Product Intelligence
Monitor competitor products and pricing.
Analyse market demand and customer buying behaviour.
Identify trending products suitable for digital selling.
Recommend product bundling and upselling opportunities.
Deliverables Market Intelligence Reports
Competitor Analysis Reports
Product Growth Recommendations
- Data Analytics & Reporting
Monitor product performance metrics.
Track sales, conversion rates, inventory turnover, and customer engagement.
Prepare weekly and monthly management reports.
Provide actionable recommendations to improve performance.
KPI Metrics Revenue Generated
Number of Products Onboarded
Product Listing Accuracy
Marketplace Sales Growth
Customer Retention Rate
Campaign ROI
Inventory Turnover Rate
Customer Satisfaction Score
Internal Collaboration The Brand Product Executive shall work closely with: Department Responsibility Logistics Operations Inventory and fulfilment coordination Warehouse Team Stock management and product onboarding Digital Marketing Campaign execution and branding Sales Team Lead generation and account growth Customer Service Customer feedback management Technology Team E-commerce integration and automation Finance Pricing and profitability analysis Required Competencies Technical Skills E-commerce platform management
Product merchandising
Digital marketing fundamentals
Inventory and fulfilment knowledge
CRM systems
Marketplace analytics
Microsoft Excel and Power BI
Business Skills Product management
Customer relationship management
Account servicing
Commercial negotiation
Data analysis
Project coordination
This role effectively functions as a Product Commercialisation & Digital Marketplace Executive , helping warehouse customers transform stored inventory into active online sales channels while generating additional logistics and fulfilment revenue for Zenex Technologies.