WFH Marketing Executive

Key Responsibilities Content Strategy and Planning Develop and maintain monthly content calendars across all digital platforms

Plan campaigns around festive seasons, product launches, promotional periods and key marketing events

Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts, etc.

Work with team to storyboard and shoot engaging product videos and behind-the-scenes stories

Coordinate with influencers and manage user-generated content when needed

Leverage AI tools to generate content ideas, campaign concepts, content briefs and marketing plans 

Copywriting & Social Media Management Draft social media captions, product descriptions, emails, and campaign headlines

Schedule and post across platforms (TikTok, Instagram, Facebook, EDM)

Monitor engagement and trends to optimize content

Live Commerce Plan and coordinate TikTok Live and Shopee Live sessions

Work with livestream hosts, affiliates and creators

Prepare livestream scripts, promotioxnal mechanics and vouchers

Support live operations, moderation and post-live reporting

Analyse livestream performance and recommend improvements

E-Commerce Management & Sales Optimization Upload and maintain listings on platforms like Shopee, Lazada, Shopify, etc.

Track campaign performance, product views, and conversion rates

Suggest ways to optimize listings and improve customer experience

Social Media & Content Creation Create engaging content for TikTok, Instagram, Facebook and other social platforms

Write compelling captions, product descriptions, EDMs and marketing copy

Use AI tools to accelerate copywriting, ideation, scripting and content optimisation

Stay updated on social media trends and recommend new content opportunities

Assist in editing videos and designing simple visuals using Canva, CapCut, or Adobe tools

Maintain branding consistency across all platforms

Resize and adapt creatives for different channels (IG Story vs. FB Ad etc.)

Campaign & Promotional Planning Plan and execute online campaigns across multiple sales channels

Coordinate platform campaigns such as Double Digit Sales, Payday, Flash Deals and Brand Campaigns

Use AI to develop campaign concepts, promotional copy, visual ideas and customer messaging

Collaborate across departments to ensure timely campaign execution

Design & Marketing Collateral Design marketing content and visual assets for digital and physical channels

Create and adapt packaging designs for new and existing products

Design promotional materials such as postcards, flyers, posters, banners and point-of-sale (POS) collateral

Develop visuals for campaigns, product launches, events and promotional activities

Maintain consistent branding across packaging, digital content and physical marketing materials

Resize and adapt designs for different platforms and formats

Work with the team to develop creative concepts and translate ideas into final marketing materials