Copywriter- SMM Specialist

Yerevan Mall is looking for a creative and responsible Copywriter / SMM Specialist to create engaging, brand-aligned content across social media and other communication channels, while contributing to content planning, SMM activities, and marketing campaigns.

Copywriting and Content Creation

Create engaging, brand-aligned content for social media, digital campaigns, websites, email newsletters, push notifications, and other communication channels.

Write and adapt campaign messages, slogans, headlines, captions, scripts, and promotional copy for different platforms, formats, and audiences.

Edit and proofread all content to ensure clarity, accuracy, correct grammar, and a consistent brand tone of voice.

Content Planning and Campaigns

Develop monthly and campaign-based content plans aligned with marketing goals, promotions, events, seasonal occasions, and current trends.

Generate creative content ideas and turn marketing objectives into clear, audience-focused messages.

Participate in brainstorming sessions and contribute ideas for campaigns, activations, and special projects.

Collaborate with designers, photographers, video editors, and other team members to deliver content on time and ensure consistent campaign communication across platforms.

SMM Knowledge and Support

Have a solid understanding of social media management, platform requirements, content formats, and key performance metrics.

Be able to create or update content plans and, when needed, schedule and publish posts, stories, Reels, and other content accurately and on time.

Have basic practical knowledge of setting up, launching, and monitoring social media advertising campaigns.

Communicate with Yerevan Mall’s tenants to collect relevant content, organize the materials received, and incorporate them into the content plan on time.

Trends, AI, and New Tools

Stay informed about social media trends, audience behavior, new content formats, tools, and technologies.

The ability to use AI tools for text and visual content creation, editing, idea generation, and optimization while maintaining originality and brand consistency will be considered an advantage.

Professional Skills

Excellent copywriting, editing, and proofreading skills.

Strong command of Armenian, with the ability to write naturally, creatively, and accurately.

Good knowledge of social media platforms, content formats, and publishing tools.

Good knowledge of social media advertising, including campaign setup and monitoring.

Ability to develop structured and engaging content plans.

Strong creative thinking and the ability to generate original content ideas.

Understanding of brand tone of voice and the ability to adapt writing style for different audiences and platforms.

Attention to detail and a strong sense of responsibility for the quality of published content.

Ability to manage several tasks simultaneously and meet deadlines.

Strong communication and teamwork skills.

Ability to work both independently and as part of a fast-paced marketing team.

Knowledge of Russian and English will be considered an advantage.

Experience with AI tools for creating or improving text and visual content will be considered an advantage.

Good skills in filming and editing Reels and other short-form video content will be considered an advantage.

Education and Experience

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Relevant professional experience in copywriting, social media management, digital marketing, advertising, or content creation.

A portfolio or examples of previously created texts, social media content, or campaigns will be considered an advantage.

This is a maternity leave replacement position. The position is planned to be filled in January 2027. The role is office-based (on-site).