Product Owner - Marketing & Sales Data
About YellowIpe Our mission is to inspire the connection of technology with people; we foster the best in our professionals through our expertise in finding and attracting the best talent for the best projects. Focus on People, Collaboration, and Commitment are the pillars that guide us on this journey. Join the yellow team as our new Product Owner - Marketing & Sales Data! Responsibilities: Take full responsibility for the development and management of the Marketing & Sales Data Product throughout the entire customer journey, ranging from campaigns and leads to new customers, revenue, and profitability.
Define, develop, and prioritize the business roadmap in close collaboration with the Marketing, Sales, Analytics, and Management teams, ensuring that initiatives are aligned with the company's strategic objectives.
Create and harmonize key performance metrics, such as Lead Conversion Rate, Customer Acquisition Cost, and Return on Marketing Investment, as well as other marketing and sales key performance indicators (KPIs).
Collaborate with teams in Germany, Austria, and other GLS countries to establish a uniform standard for marketing and sales data, promoting data integration and consistency across the organization.
Establish business requirements, data standards, and data governance guidelines within the data mesh approach, ensuring data quality and integrity.
Empower and support business teams in using the data product, promoting a data-driven decision-making culture throughout the entire customer journey.
Requirements: Bachelor's degree in computer science, business informatics, mathematics, data science, industrial engineering, or a similar field.
Minimum of 3 to 5 years of experience as a Product Owner, Business Analyst, Data Product Owner, or in a similar role focused on data products.
Solid knowledge of marketing, sales, and CRM processes, with practical experience in applying market best practices.
Experience in the development and management of data products, as well as in analytics and business intelligence solutions.
Familiarity with modern data warehouse and cloud computing technologies, with a preference for Snowflake or similar platforms.
Proven skill in SQL, data modeling, and data quality frameworks, ensuring trust in the provided information solutions.
Ability to translate business requirements into concrete data and reporting solutions, facilitating the understanding and use of data by various stakeholders.
Excellent communication and facilitation skills, with the ability to build productive relationships with different stakeholders.
Structured, independent, and strategic working style, with a focus on results and continuous improvement.
Experience with agile methods, such as Scrum or Kanban, and the ability to act in dynamic and changing environments.
Fluency in English (C1), with excellent verbal and written communication skills.
Differentials: Certifications in Product Ownership, Scrum Master, or Business Analysis.
Experience in international projects, especially in the marketing and sales sector.
Knowledge of data visualization tools such as Tableau, Power BI, or similar.
Experience in machine learning and advanced analytics for applying predictions to marketing strategies.
Ability to conduct design thinking workshops and brainstorming sessions with multi-disciplinary teams.
Application: View the job and apply at YellowIpe