Brand Designer
Design the brand people crave. Own how Yellow Picnic looks and feels. Please include a link to your portfolio when you apply. Yellow Picnic is a fresh meal prep delivery company built on real ingredients and restaurant techniques, with no seed oils and no preservatives. We're in the middle of a brand refresh, and we're looking for a designer with a sharp eye and real range to carry it across everything customers see. You'll work directly with the owners, and your work will be seen daily by our customers: on packaging, on social, in email, and on the site. The Role You'll own the visual side of the brand. You'll take our direction and make it look beautiful and consistent, from a single Instagram post to a full packaging system. This is a role where taste matters, and we want someone who has strong opinions and can back them up. What You'll Own
- Designing social content for Instagram and other channels, including static posts, carousels, stories, and short motion graphics
- Creating email and website graphics for our Klaviyo campaigns and Shopify store
- Designing packaging, labels, inserts, and printed materials
- Maintaining and extending our brand system: logo, colors, type, and guidelines
- Building templates and design systems in Figma so the team can produce on-brand work quickly
- Designing marketing assets for promotions, partnerships, and influencer collaborations
- Preparing files for print and web, and working with printers and vendors
- Collaborating with the owners and marketing team and turning rough ideas into finished work
- Keeping everything consistent as we grow
What Success Looks Like First 30 days: you know the brand and the refresh direction, and you've shipped your first assets. By 60 days: you own the design work for our weekly content and have built reusable templates. By 90 days: the brand looks noticeably more cohesive and elevated across every channel, and the team trusts you with larger projects. What We're Looking For Must have:
- A strong portfolio that shows polished brand, social, and packaging or print work. Please include a link
- 4+ years of professional graphic or brand design experience, in-house or agency
- Expert skills in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- A great eye for typography, layout, color, and food or lifestyle imagery
- Ability to work quickly, take feedback well, and still defend your ideas
- Strong organization and the ability to manage several projects at once
- Reliable follow-through and clear communication
Nice to have:
- Experience designing for food, CPG, wellness, or DTC brands
- Experience building design systems or brand guidelines in Figma
- Motion graphics or short-form video editing
- Experience with Shopify or Klaviyo
- Photography or photo-editing skills
Schedule Full-time. Hybrid for now, with in-person days at our Belleville, NJ office. Specific days will be shared during the interview process. Pay and Benefits $75,000 to $95,000 per year, depending on experience. Paid time off after 3 months of employment. Why Yellow Picnic
- Real creative ownership. Your work won't disappear into a queue
- A brand refresh underway, so you'll help shape the look from the inside
- A direct line to the owners and a fast path from idea to launch
- A kind, respectful team and a product people love
- A chance to grow into a creative lead as the company grows
Yellow Picnic is an equal opportunity employer. We welcome applicants of all backgrounds. Pay: $75,000.00 - $95,000.00 per year Benefits: Paid time off Application Question(s): Please share a link to your design portfolio (website, Behance, Dribbble, or a Figma/Drive link). Tell us about the brand project you're proudest of and what you did to make it work. Work Location: Hybrid remote in Belleville, NJ 07109