SENIOR PRODUCT OWNER

1. Product Strategy & Ownership

• Own the product vision, roadmap, and execution of the App.
• Translate App promotion needs into scalable product capabilities.
• Prioritise between immediate campaign requirements and long-term platform development.
• Identify recurring use cases and turn them into reusable mechanics, app modules, and templates.

1. Build the Self-Service Campaign Builder

• Design and improve the end-to-end campaign creation journey
• Build configurable and reusable promotion capabilities that reduce custom development and manual

support.

• Ensure the platform can support different app genres, technical setups, and campaign scenarios.

1. Product Discovery & Delivery

• Work directly with the App to understand campaign objectives, workflows, pain points, and technical

constraints.

• Define user journeys, business rules, edge cases, acceptance criteria, and product requirements.
• Partner closely with engineers on campaign configuration, rule engines, APIs, SDK integration, event

tracking, and data requirements.

• Use prototypes, campaign results, user feedback, and operational insights to continuously improve the

product.

1. Adoption & Product Performance

• Drive onboarding and adoption of the App
• Identify friction that prevents users from creating and operating campaigns independently.
• Define tracking, reporting, and product metrics for campaign creation and usage.
• Improve campaign setup speed, usability, reusability, and operational efficiency.

B. CHÚNG MÌNH CẦN BẠN CÓ

• Technical background
• 5+ years of experience in Product Management or relative experiences.
• Experience with mechanics such as missions, rewards, leaderboards, gacha, accumulation, referral, or

progression systems.

• Experience building B2B platforms, SaaS, internal tools, campaign builders, loyalty, promotion, workflow

builders....

• Strong ability to turn one-off business requests into reusable product capabilities.
• Strong understanding of workflows, rules, configuration systems, and complex business logic.
• Comfortable working with APIs, SDKs, event tracking, data models, and system integrations.
• Strong analytical skills and ability to define product metrics and tracking requirements.
• Strong stakeholder management across business, product, engineering, and data teams.
• Able to operate independently in ambiguous environments and drive products from discovery through

adoption.

• SQL or equivalent data analysis capability.
• Experience using AI tools for product discovery, prototyping, analysis, and specification.
• A strong passion for idol culture and deep fandom insights are key advantages.
• Proven ability to analyze requirements, break down features, and present concepts through mockups.

Skills: Google Analytics, PMP, Agile Project Management