Growth & Business Development Partner

Xelawonder Enterpriseroam-ngpublished 10/19/2026

Must-have:FullstackE-Commerce

Business Growth and Strategy

Develop and implement a practical growth strategy for the marketplace.
Identify opportunities to increase awareness, user acquisition, transactions, paid subscriptions, and revenue.
Translate business goals into actionable plans, targets, timelines, and measurable KPIs.
Research competitors, market trends, customer behavior, and growth opportunities.

Seller Acquisition and Development

Identify, approach, recruit, and onboard new sellers.
Develop effective strategies for converting free or prospective sellers into paying customers where applicable.
Build relationships with individual sellers, SMEs, retailers, distributors, and other relevant businesses.
Improve seller activation, engagement, retention, and repeat subscriptions.
Develop outreach campaigns and seller acquisition partnerships.

Buyer Acquisition and Engagement

Develop strategies to attract relevant buyers and encourage repeat visits and inquiries.
Build buyer communities and customer engagement channels.
Create campaigns that encourage product discovery, buyer inquiries, and marketplace activity.
Identify barriers preventing visitors from registering, engaging, or becoming active users, and recommend improvements.

Sales and Revenue Generation

Build and manage a sales pipeline for paid marketplace services and other approved revenue opportunities.
Develop effective prospecting, follow-up, conversion, and retention processes.
Identify opportunities to increase subscription sales, renewals, advertising revenue, partnerships, and other approved income streams.
Track leads, conversion rates, revenue generated, and customer acquisition costs.
Test and improve sales approaches based on results.

Digital Marketing and Brand Growth

Plan and execute digital marketing campaigns across relevant social media platforms and other suitable channels.
Develop content and promotional campaigns that support seller recruitment, buyer acquisition, and revenue generation.
Coordinate organic marketing, paid advertising where approved, email marketing, community marketing, and referral campaigns.
Monitor campaign performance and optimize activities based on results.
Maintain consistent brand communication and positioning.

Website and Marketplace Optimization

Understand how an e-commerce website operates and how its design and functionality affect conversion.
Identify website usability issues, registration barriers, seller onboarding problems, and other obstacles to growth.
Work with the website developer to communicate requirements, prioritize fixes, test changes, and follow up on implementation.
Recommend improvements to the user journey, product discovery, mobile experience, seller dashboard, and conversion process.
You do not necessarily need to be a full-stack developer, but you must be technically confident enough to work effectively with developers.

Search Engine Optimization and Organic Growth

Identify opportunities to improve search visibility and organic traffic.
Coordinate keyword research, on-page SEO, useful content, and other appropriate organic growth initiatives.
Monitor website traffic and search performance using available analytics tools.

Partnerships and Business Development

Identify and negotiate potential partnerships with businesses, seller communities, associations, influencers, and other relevant organizations.
Develop referral and collaboration opportunities that can produce measurable business value.
Build a pipeline of potential commercial partners and follow through on agreed initiatives.

Customer Experience and Retention

Identify challenges affecting sellers and buyers and recommend practical solutions.
Develop processes that improve onboarding, responsiveness, satisfaction, retention, and renewals.
Use customer feedback to improve marketplace services and the overall user experience.

Business Model and Monetization

Review existing revenue streams and identify opportunities to improve monetization.
Recommend new services, pricing experiments, promotional offers, and commercial initiatives.
Evaluate proposals based on customer value, market demand, feasibility, and revenue potential.
Obtain the necessary approval before implementing changes that affect pricing, business policy, or major commercial commitments.

Analytics and Performance Management

Establish measurable KPIs for seller acquisition, buyer acquisition, engagement, sales, subscriptions, retention, traffic, and revenue.
Maintain clear records of activities, leads, conversions, campaign performance, and revenue generated.
Use data to identify what is working, what is not working, and what should change.
Provide regular performance reports with results, challenges, lessons, and next steps.

Independent Execution and Accountability

Take ownership of approved growth initiatives from planning through execution and evaluation.
Work independently without requiring daily supervision or an existing team.
Prioritize activities according to expected business impact and available resources.
Identify problems early, propose solutions, and follow through on agreed actions.
Distinguish between completed activities and actual business results.

Process Development and Future Team Growth

Develop repeatable processes for sales, seller onboarding, marketing, customer engagement, and reporting.
Document effective approaches so they can be repeated and scaled.
Recommend future hires, contractors, or specialist support when justified by results and approved by the business owner.

Substantial hands-on experience in e-commerce, online marketplaces, digital business growth, sales, business development, or a closely related commercial role.
Evidence of personally contributing to measurable customer acquisition, sales growth, revenue generation, or business expansion.
Experience acquiring customers or business accounts and converting prospects into paying customers.
Practical knowledge of digital marketing, social media, content promotion, and customer acquisition.
Strong sales, negotiation, communication, and relationship-building skills.
An understanding of website performance, user experience, conversion optimization, and working with web developers.
The ability to use performance metrics to guide decisions and demonstrate results.
Strong initiative, commercial judgment, problem-solving ability, and personal accountability.
The ability to work independently, manage priorities, and execute without constant supervision.
A practical, results-oriented approach to operating with limited resources.
Experience with marketplace subscriptions, seller recruitment, SEO, email marketing, analytics, paid campaigns, and referral programs will be an advantage.

What Success Will Look Like Success will be assessed against agreed targets and measurable progress, including: