Marketing Automation Specialist

Find the opportunity for your Xueños! We are a 100% Mexican company, a leader in the tourism and adventure sector, where respect for nature is combined with the love for México. We provide each of our guests and visitors with unique moments amidst spectacular landscapes, complemented by experiences full of the cultural richness that distinguishes our country. Functions Design, execute, and optimize campaigns on different Automated Marketing platforms to achieve objectives, as well as prepare monthly campaign and/or project closings based on the results obtained and established goals. Analyze campaign performance through KPIs and reports, implementing continuous improvements in communication flows. Manage databases, audience segmentation, and customer acquisition strategies. Coordinate projects and campaigns with multidisciplinary teams to ensure a personalized experience across all channels. Diagnose, analyze, and validate strategies in the data models of different Automated Marketing platforms to comply with best practices and data protection regulations. Requirements Bachelor's degree in Marketing, Communication, or related field. Intermediate English level, for the use of platforms and technical documentation. Minimum of 2 years of experience in Marketing Automation, CRM, or Digital Marketing. Experience in the planning, execution, and optimization of automated email marketing campaigns. Mastery of Customer Journey and Customer Experience strategies, designing automated flows focused on conversion and retention. Solid knowledge in Email Marketing and best practices for deliverability, segmentation, and personalization. Intermediate handling of Salesforce, Marketo, HubSpot, or MailChimp. Intermediate knowledge of HTML for the editing and personalization of emails. Experience in importing, cleaning, managing, and segmenting databases. Experience in analyzing metrics and KPIs, preparing reports, and continuous campaign optimization. Benefits and perks Savings Fund Grocery Vouchers Attendance Bonus Uniforms Welcome passes and annual passes to use in the Xcaret tourist parks Various discounts and benefits within Grupo Xcaret Continuous Training Growth Opportunities Let's make the planet happier by spreading our great love for México JOIN NOW!. -Requirements- Minimum education: Higher education - Bachelor's degree 2 years of experience Keywords: specialist, especialista, mercadotecnia, marketing, mercadeo