Account Director SEO - M/F - CDI
About the company
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP is the creative transformation company. We use the power of creativity to build a better future for our employees, our planet, our clients and our communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is omnipresent, we bring together the best platform, the best talent and the best partners to develop the most innovative solutions, offering unparalleled growth to our clients. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our employees. It is through this synergy that we manage to create truly exceptional experiences, both for our clients and our internal teams. To succeed in this position, it is fundamental to embody the core values that unite WPP and WPP Media:
- Be Extraordinary by fostering collective leadership that inspires truly transformational creativity.
- Create an Open environment by finding the perfect balance between the fulfillment of our employees and the satisfaction of our clients, all based on mutual trust.
- Lead with Optimism by actively stimulating growth and development to mobilize our entire organization.
Your tasks
Context The SEO hub of WPP Media is accelerating its technical and product transformation. We are looking for a Senior Technical SEO Consultant capable of taking charge of our most complex accounts while structuring our internal assets.
_Management of complex SEO accounts_
- Take strategic and operational responsibility for key accounts (e-commerce, international, multi-market).
- Structure and manage SEO roadmaps with a long-term vision, in line with clients' business objectives.
- Be the agency's primary point of contact: ensure the quality of deliverables, fulfillment of commitments, and measurable performance progression.
_Strategic consulting and client relations_
- Lead strategic committees with clients, in a senior advisory posture, not execution.
- Identify growth opportunities (upsell, new SEO/GEO topics, Search synergies).
- Simplify technical recommendations for non-expert interlocutors (marketing, e-commerce, digital departments).
_Management and structuring_
- Supervise and develop the skills of SEO consultants on the accounts they are in charge of.
- Contribute to the formalization of the hub's methodologies and best practices.
- Participate in innovation topics (GEO/LLM, AI applied to SEO) without being the sole technical expert.
_Development and transversality_
- Work in coordination with SEA, Data and Analytics teams for integrated Search strategies.
- Contribute to pitches and responses to tenders for strategic accounts.
Requirements
_Experience and skills_
- 6 to 10 years of experience in SEO, including a significant portion in an agency working on enterprise-sized accounts.
- Solid mastery of SEO fundamentals: technical (crawl, indexing, Core Web Vitals), semantic, and performance.
- Comfortable with industry-standard tools (Screaming Frog, Semrush, Ahrefs, GSC, GA4) without necessarily mastering development.
- Initial exposure to GEO/LLM topics and the evolution of SERPs (AI Overviews, Search Generative Experience) is a real asset.
_Posture and soft skills_
- Strong client focus: ability to manage senior interlocutors on the advertiser side, with ease and conviction.
- Natural leadership over accounts, without waiting for validation at every step.
- Pedagogy: knows how to make a complex recommendation readable for a non-technical audience.
- Collaborative spirit with internal teams (SEA, data, product).
- Fluent professional English, both written and spoken.
_What will make the difference_
- Experience in multi-market or multi-brand environments.
- Ability to present topics in pre-sales and contribute to pitches.
- A sincere interest in the transformations of Search (AI, LLM, integrated Search).
What we offer
Life at WPP Media and its benefits Our commitment to shaping the future of media is manifested through active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to the international networks of WPP Media and WPP, allowing them to develop their passions, expand their professional network and stay at the forefront of marketing and advertising innovations. We have vast and varied resources at the service of our employees; our company actively cultivates the inclusion of talent from all backgrounds. The successes and expertise of teams are regularly highlighted during unifying events that also mark key moments of the year, thus strengthening our collaborative and diverse corporate culture.
Our benefits include*
- Remote work: up to 2 days per week and 2 full weeks to be taken in two parts during the year
- Two additional days of rest provided, including Whit Monday
- Additional leave days based on 5-year seniority milestones
- 5 additional remote work days per month for employees suffering from endometriosis
- Disability policy: 3 days of authorized paid absence per year, access to Chèques Emploi Service Universel, and specific support for employees with a RQTH
- Possible solidarity missions via the We care and we act program
How to apply
Recruitment process Interview with the recruitment team: An initial telephone or video conference interview with a member of our recruitment team. This will allow us to better know your skills and experience, and will give you the opportunity to ask questions about the position and the company. 🥈 Operational interview: To evaluate the fit of your skills and profile with the requirements of the position. 🥉 Case study: A case study will be proposed to evaluate your technical skills related to the position. A debrief will be provided. We are committed to making this process as fast and efficient as possible, and to maintaining open and transparent communication throughout the process.
Other
Description In the interest of clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin or religion. All our positions are also open to people with disabilities.
WPP Media guarantees equal opportunity and considers all candidates without discrimination or consideration of particular characteristics. We are committed to cultivating an environment of respect where everyone feels they belong and benefits from the same professional development opportunities. Consult our privacy policy to learn all about the protection of your data privacy policy. Although we review all applications received, we only contact those selected for an interview.
#LI-Promoted Please read our Privacy Noticefor more information on how we process the information you provide.