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Media Director - Planning & Strategy

WPP MediaSao Paulo, BrazilJob.bopublished 10/21/2026
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About the company

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Your tasks

We are looking for a Media Director (Planning & Strategy) to join our Media team and work with a large-scale global client in the Tourism sector!

2. Responsibilities and assignments

  • Lead 360 media strategic planning (online and offline), receiving and dissecting client briefings;
  • Develop structured strategies for large seasonal campaigns and Always On campaigns, with deep audience and market research;
  • Manage and technically develop a direct team (composed of management and supervision), ensuring technical direction, quality, and project delivery;
  • Maintain constant interface and strategic alignment with local clients in Brazil and with the regional/global office in Miami;
  • Analyze media research and interpret data to bring innovative visions, trends, and out of the box projects to the client;
  • Balance different client visions (focus on media efficiency vs. creative focus), acting in a consultative and partner-like manner.

Requirements

We are looking for a professional with a focus on 360 media strategic planning, market research, and team leadership.

3. Requirements and qualifications

  • Previous and solid experience in media planning, acting at a Senior Management or Director level;
  • Conceptual mastery and strategic vision of 360 Media, deeply understanding the role of offline media (Televisão, OOH) and online media (Google Ads, DV360, etc.) in the consumer journey;
  • Advanced analytical capacity for reading, interpreting, and using market research to support media strategies;
  • Advanced/Fluent English (essential for daily communication and meetings with the global/regional team);
  • Excellent communication skills, political vision, resilience, and strong interpersonal relationships to deal with complex stakeholders;
  • Proven experience in people management.

4. Differential

  • Advanced Spanish

What we offer

Benefits

  • SulAmerica Medical and Dental Plan;
  • Meal Voucher or Food Voucher;
  • Life Insurance;
  • TotalPass;
  • Birthday Day Off;
  • Home Office Allowance;
  • Extended maternity and paternity leave;
  • Pharmacy discounts;
  • EAP (Employee Assistance Program);
  • And many growth opportunities!

Other

1. Job Description

More details

  • CLT employment model;
  • Hybrid work model;
  • Office located in the Vila Leopoldina region.

ID: 13840

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