Integrated Media Planning Lead
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
O WPP Media
WPP Media is a global media organization belonging to the WPP group, bringing together the brands Choreograph, EssenceMediacom, Mindshare and Wavemaker.
In a world where media is everywhere and in everything, we combine the best platforms, people and partners to create limitless growth opportunities.
By joining us, you benefit from programs preparing you for the professions of the future and work with specialists whose competencies are confirmed by the DIMAQ certificate. At WPP Media, we don't just use technology – we create it. Thanks to our proprietary tools, such as the WPP Open platform (an AI platform for marketing), you will work on international projects and support clients all over the world. At WPP Media, you can leverage the global resources and contacts of the entire WPP network, expand your network of acquaintances and learn from the best in marketing and advertising.
As a Top Employer Poland & Europe 2021–2025, we create a work environment based on trust and high HR standards. For the second time in a row (2024 and 2025), Magazyn Media & Marketing honored us with the title of Media Group of the Year.
You can find more information at the wppmedia.com website.
Where will you develop your competencies?
EssenceMediacom is an agency brand belonging to WPP Media. We specialize in creating strategies that not only optimize advertising activities but also drive large-scale business growth. We rely on data and technology, acting for both people and algorithms, combining diverse competencies, testing and learning, and most importantly – evolving with the environment.
What will your work look like?
As an INTEGRATED MEDIA PLANNING LEAD, you will join the Agency Planning team, which acts as a strategic partner for a global Client in the FMCG category — a brand strongly present in youth culture, also operating very intensively in digital and implementing many non-standard projects.
On a daily basis, you will, among others:
plan and lead 360 campaigns,
collaborate with the HUB on digital campaigns (social, programmatic, YouTube video),
collaborate on projects that often go beyond typical media — many non-standard, creative activations and influencer activities,
analyze data and use it for recommendations and optimization,
adapt global guidelines to local realities — with space to add something of your own,
collaborate with Activation and Delivery teams, tying all activities into one coherent communication,
build a partnership relationship with the Client and coordinate the flow of information between teams.
What will be useful for you at the start?
experience in planning and leading integrated 360° media campaigns, with a particular focus on digital (social, programmatic, video, direct),
experience in strategic media planning, creating recommendations and translating client business goals into media activities,
experience in analyzing campaign effectiveness, interpreting data and optimizing activities in terms of KPI,
knowledge of the Google Ads, DV360 and Meta Ads advertising ecosystem,
very good knowledge of the English language, allowing for free communication with the client and international teams,
independence, strategic thinking and the ability to build partnership relationships with the client.
What can you expect from us?
an employment contract,
working 3 days from the office, 2 from home,
benefits after one month of cooperation: life insurance, subsidies for English/sports card, medical care,
discounts at our employee canteen,
workation after six months of work,
weekly breakfasts in the office for everyone,
regular integration meetings,
an extensive offer of internal and external training,
the opportunity to join the Innovation Community – this is our joint program implemented with Mspark: together with you, we develop and implement innovative ideas from the MARTECH sector,
technology - we work with tools that can truly optimize your working time,
a referral program for joining employees from the outside,
opportunities for development within our companies – we understand the desire to change career paths, choose an expert or managerial path,
a well-organized Induction program, thanks to which your first days of work will be less stressful,
support within the Employee Assistant Program (mental health counseling) and cooperation with the Telus Health One platform,
…and something that is not standard everywhere: an atmosphere in which people truly support each other, appreciate their work and are happy to share knowledge.
What does our recruitment process look like?
Before you is a telephone interview, and then a meeting with your future supervisor accompanied by HR. During the meeting, we will want to get to know your competencies, but we also count on you telling us about yourself, because we want to create teams that feel good in each other's company.
Sounds interesting? Apply and see how we can create the future of media together!
After a detailed consideration of all applications, we will contact those candidates whose qualifications and declared terms of cooperation most closely match the goals of our recruitment process.
The administrator of your personal data is WPP Media Poland sp. z o.o. The personal data you provide will be processed for the purpose of implementing the recruitment process. By providing us with personal data beyond the scope required by the Labor Code, you consent to the processing of this data for the purpose of implementing the recruitment process. Consent can be withdrawn at any time. Withdrawal of consent does not affect the legality of the processing carried out before its withdrawal. For evidentiary purposes, please withdraw consent in writing or by e-mail to the address RODO@wppmedia.com.
Below we provide an approximate range of gross remuneration for this position at the time of publication of the announcement. This range reflects the remuneration frameworks applicable throughout our entire global group, covering various Agencies and specializations. In the case of this specific role, our remuneration proposal will be set within the indicated range, based on our internal guidelines and taking into account specific market conditions for our specialization. The final amount of individual remuneration depends on many factors related to the given position, including: current business needs, possessed experience, level of responsibility and qualifications.
In addition to the given remuneration range, we offer a comprehensive package of benefits aimed at taking care of our employees' Wellbeing as well as their professional development. Depending on the Agency, there may be differences in the scope of benefits, but typical benefits include: private medical care, professional development opportunities, training programs and flexible working conditions (where appropriate / if possible). Some Agencies may also offer additional benefits.
- 8 500 zł — 17 042 zł PLN
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