Influencer Marketing Executive
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Role Summary
Responsible for providing comprehensive support in the execution of projects and campaigns related to influencer marketing. This role includes the coordination of daily tasks, monitoring billing and the reconciliation of influencer payments, as well as managing relationships with them to ensure all activities are carried out as planned. Additionally, they will follow up on the execution of influencer marketing campaigns and their results, ensuring that established deadlines and objectives are met.
Main Responsibilities:
Identify and select key influencers through scouting tools, aligning them with the needs and objectives of each project.
Maintain an updated, detailed index of influencers, including key information on previous collaborations, rates, and reach.
Establish direct and fluid communication with influencers to explore content ideas and present them to clients for approval.
Organize and lead briefing sessions, ensuring that influencers understand the message, target, deliverables, and campaign expectations.
Coordinate the delivery of products to influencers from the client or offices, ensuring compliance with logistical deadlines.
Coordinate and follow up on quotes, negotiations, and collaboration agreements, including content usage rights and brand guidelines.
Monitor influencer posts in real time, requesting evidence of results (impressions, engagement, reach) directly from the influencers.
Support the preparation of performance reports and presentations for clients, ensuring clear analysis aligned with KPIs.
Document the costs of each campaign, broken down by content type, social network, usage rights, and other commercial conditions.
Maintain the status of each campaign updated, reporting progress, pending items, and next steps for both the internal team and the client.
Manage the onboarding of influencers as vendors, completing the necessary forms and requirements for their registration and enablement in Finance payment processes.
Follow up on the billing and payment process for vendors and influencers, ensuring they are correctly associated with campaigns and approved on time.
Complete detailed planning sheets to activate paid posts, including key project information, dates, budget, and participants.
Notify internal teams when influencers make posts, sharing the content (caption and assets) for uploading to the corresponding platforms.
Education / Experience
Minimum 2 years of experience in influencer marketing, digital campaign management, media, or related areas.
Desirable experience in negotiation and direct coordination with influencers.
Other desirable knowledge
Intermediate-advanced English
Proficiency in scouting and influencer management tools, such as Captiv8 (GOAT Platform), Clear, Influhub, Sprout
Advanced Excel and Power Point skills
Analytical skills for report preparation and KPI tracking
Please read our Privacy Notice for more information on how we process the information you provide.