Freelance Senior Programmatic Manager (m/f/d)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

• Location: Vienna or 100% remote possible
• Start: Immediately
• Capacity: approx. 10–20 hours / week
• Languages: German (preferred) or English

About the Project

We are looking for a Freelance Senior Programmatic Manager (m/f/d) to support our team in the planning, management, optimization, and supervision of programmatic campaigns. You will act as a technical and strategic point of contact and work closely with our internal Client Service teams.

Your Tasks

• Campaign Management & Trade Management: Independent activation, management, and ongoing optimization of programmatic campaigns (including Deal Management) in DV360 and Amazon DSP (Prime & Twitch).
• Communication & Interface: Taking over direct communication with the Client Service teams as well as coordination with external partners.
• Strategy & Consulting: Developing campaign recommendations and strategic advice based on campaign briefings and historical performance data.
• Reporting & Insights: Creation, classification, and presentation of well-founded campaign reporting (distribution, derivation of actionable insights).
• Technical Support & Troubleshooting: Point of contact for technical questions regarding AdTech (DSPs, SSPs, DMP etc.) as well as conducting more complex coordination and troubleshooting with AdTech partners and publishers.

What You Bring to the Table

• Experience: Sound several years of practical experience in the operational handling and optimization of programmatic campaigns (agency or AdTech background is an advantage).
• Tech Stack: Demonstrable expertise in DV360 and Amazon DSP (including Amazon Prime & Twitch ad inventory).
• Technical Understanding: Deep knowledge of the programmatic landscape (DSPs, SSPs, DMPs, deal types, tagging & tracking).
• Analytical Thinking: Strong understanding of numbers to derive concrete recommendations from historical data.
• Communication: Very good communication skills and a structured way of working at the interface with Client Service teams.
• Languages: Fluent German is ideal; very good English is also perfectly sufficient.

Please read our Privacy Noticefor more information on how we process the information you provide.