Digital Planner

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We harness the power of creativity to build a better future for our people, the planet, our clients and our communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring together the best platforms, people and partners to create unlimited opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It is what drives us to deliver exceptional experiences both to our clients and among ourselves. In this role, you will be fundamental in embracing the core values shared by WPP and WPP Media:

• Being extraordinary by leading collectively to inspire transformative creativity.
• Creating an open environment by balancing the experiences of people and clients through fostering trust.
• Leading with optimism by promoting growth and development to mobilize the company.

Role

Your mission will be the development of tactical planning that responds to the objectives and timings of the agency and WPP Media briefings; as well as the monitoring and analysis of campaigns to meet the established objectives.

• Development of digital strategies.
• Preparation of media plans.
• Investment distribution by channel. Audience definition.
• KPI projection. Construction of proposals for clients. Identification of growth opportunities.
• Coordination with account and implementation teams. Presentation of strategies and results.
• Analysis of trends and competition.

Skills and Experience

• Education: Completed Bachelor's degree.
• Languages: Advanced English (B2+)
• Experience: at least 3 years of experience in digital media planning, media agencies, digital marketing or advertising.
• We are looking for a profile with a strong understanding of the digital ecosystem, experience in planning and the ability to integrate channels such as Meta, TikTok, Google Ads and OTT within a media recommendation based on business objectives and performance. With integration of BLS and CLS studies from platforms.

Tools:

• Advanced Excel, advanced PowerPoint, Google Analytics 4, Looker Studio
• SimilarWeb (desirable), Comscore (desirable)
• Google Ads, Meta Ads, TikTok Ads
• Knowledge in TV planning or audience tools (desirable)

Life at WPP Media and Benefits

Our passion for building the new era of media comes to life thanks to our commitment to Being Extraordinary, investing in our people to inspire transformative creativity. We also Lead with Optimism, firmly believing in and Driving Growth and Development for every person. This commitment allows our team at WPP Media to leverage the wide global network of WPP Media and WPP to pursue their passions, build key professional connections and learn at the forefront of marketing and advertising.

We Create an Open Environment based on trust and respect, where every person feels they belong and has real opportunities to grow. This inclusive culture is fostered through various employee resource groups (ERG) and frequent office events to highlight team achievements, share thought leadership and celebrate special dates and important milestones. Our comprehensive benefits package reflects this commitment and includes medical, vision and dental insurance, group retirement plans, a generous paid time off program, preferential discounts with partners and days dedicated to the well-being and mental health of our team.

At WPP Media we offer equal opportunities and consider all applications without discrimination. We believe that the best work arises when we are together, harnessing creativity, collaboration and connection in an open and collaborative environment. That is why we have adopted a hybrid work model, attending the office around three days a week. If you require any adaptation or flexibility, we invite you to discuss it with the selection team during the interview process. Please note that, while our philosophy is the same throughout WPP, specific benefits may vary by office or country.

Please consult our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

We thank all people who apply for this vacancy; however, we will only contact selected candidates for an interview.

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Please read our Privacy Noticefor more information on how we process the information you provide.