Data Analyst M/F - CDI (Lille)
About the company
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP is the trusted partner of the world's largest brands to ensure their growth. We bring together cutting-edge media intelligence, world-class creativity, next-generation production, solutions to transform marketing in the age of AI, and expert strategic advice within a single company. Driven by exceptional talent and WPP Open, our agentic marketing platform, we deploy AI at scale to help our clients navigate a changing world and optimize their marketing investments. For more information, visit http://www.wpp.com/.
WPP Media is WPP's global media collective. In a world where media is omnipresent, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, offering unparalleled growth to our clients. For more information, visit http://www.wppmedia.com.
At WPP Media, we believe in the power of our culture and our employees. To succeed in this position, it is fundamental to embody the values that unite us:
- Be Extraordinary by fostering collective leadership and transformational creativity.
- Create an Open environment by finding the perfect balance between the fulfillment of our employees and client satisfaction.
- Lead with Optimism by actively stimulating growth and curiosity.
Choreograph constitutes the technological and data heart of the WPP ecosystem, linking strategic marketing thinking to its large-scale operational deployment.
Conexance, a key entity of Choreograph, is the recognized leader in Data-Driven Marketing in France. With 20 years of expertise, we offer unique data solutions based on the pooling of transactional data (multi-sector cooperative database) and Artificial Intelligence at the service of our clients in France and the United Kingdom (UK).
Our mission: to enable our clients (e-commerce, retail, press, associations/charity, etc.) to exploit the full potential of their data to optimize their prospecting, loyalty, and activation campaigns (lookalike, scoring, segmentation, CRM, profiling).
Your tasks
Missions & Role Within the Studies Department of Conexance and reporting directly to the Senior Lead Data Analyst, you will join a dynamic and collaborative team of 7 members (Lead Data Analyst, Data Analysts, contractors, and apprentices).
In a resolutely Customer Centric context, you will intervene in direct support of the sales team (FR and UK) to produce, analyze, and present high-value-added statistical studies.
Production of statistical analyses & modeling
- Develop prospecting scores and lookalike models (from simple to complex cases).
- Perform segmentations, profiling studies, and respondent analyses.
- Carry out counts and selections based on criteria for our clients' campaigns.
Quality assurance & deadline compliance
- Ensure rigorous, reliable, and structured deliverables that precisely meet operational needs.
Sales support & presentation
- Occasionally support the sales team in client meetings (France and UK) to explain the approach, add value to the analyses, and formulate strategic recommendations.
Continuous improvement & innovation
- Actively contribute to inter- and intra-departmental discussions aimed at optimizing our production methods, automating our flows, and exploring new tools (including generative AI and new analytical approaches).
Trajectory and skill development
- In the short term (1 to 3 months): Assimilate our technical environment and production process (FR/UK), become autonomous on common cases, and consolidate flawless methodological rigor.
- In the medium/long term: Gain autonomy on the most complex statistical issues, manage a portfolio of requests from end to end, be a driving force for innovation, and lead presentations to our internal and external stakeholders.
Requirements
You are passionate about statistics and the enhancement of marketing data, with a curious, proactive temperament and excellent interpersonal skills.
Education & Experience
- Education: Holder of a Master 2 / Bac+5 in Statistics, Machine Learning, Big Data, Data Science, or Artificial Intelligence.
- Experience: Approximately 2 years of experience (including significant apprenticeships/internships) in a role focused on datamining, statistical modeling, or marketing-oriented data analysis.
Indispensables
- Operational mastery of Python and SQL.
- Mastery of the Microsoft Office suite (advanced Excel, PowerPoint).
- Knowledge of Data Visualisation techniques (ability to present data to make it intelligible).
Additional assets
- Knowledge of R and dataviz tools such as Power BI.
- Sensitivity to generative AI applied to data, data storytelling, and agile methods.
Behavioral Skills & Soft Skills
- Rigor, logical thinking, and method in handling large volumes of data.
- Excellent oral and written communication: interpersonal ease, clear speech, and the ability to popularize technical concepts.
- Dynamic, smiling, attentive, and kind personality, with a strong team spirit and good professional presentation to clients.
- Proactivity: intellectual curiosity, progressive autonomy, and solution orientation.
Languages
- Operational professional English (minimum B2 level required), indispensable for collaborating on UK market accounts and campaigns.
What we offer
Life at WPP Mediaand itsbenefits* Our commitment to shaping the future of media is manifested through active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to the international networks of WPP Media and WPP, allowing them to develop their passions, expand their professional network, and stay at the forefront of marketing and advertising innovations.
We have vast and varied resources at the service of our employees; our company actively cultivates the inclusion of talent from all backgrounds. The successes and expertise of teams are regularly highlighted during unifying events that also mark the key moments of the year, thereby strengthening our collaborative and diverse corporate culture.
Our benefits include
- Compensation and benefits: Competitive salary, health insurance (70% employer contribution), life and disability insurance, meal vouchers.
- Leave and work/life balance: 25 days of annual paid leave, 12 RTT days (for a full calendar year), additional leave days based on 5-year seniority milestones.
- Flexibility and teleworking: During the probationary period, 100% on-site. Then the possibility of teleworking an average of 2 days per week (with 12 mandatory days of presence per month on site after validation of the probationary period).
- Sustainable mobility: Sustainable Mobility Package (optional, at the employee's choice).
How to apply
Recruitment process* We are committed to making this process as fast and efficient as possible, and to maintaining open and transparent communication throughout the process.
- HR Exchange: First discovery interview (telephone or video) with the Talent Acquisition team.
- In-person interview & Business Case: Meeting at our premises with the Senior Lead Data Analyst, including a practical case / technical test (to help you project yourself concretely into our daily routine) and an exchange with the HRBP.
- Final interview (if necessary): Additional exchange with the N+2.
Other
For the sake of clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates without distinction of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.
Work Environment
- You will evolve in a human-sized team (approximately 35 employees in the company, 6 in the Studies team) where kindness, collaboration, listening, quality, rigor, method, and innovation are fundamental values.
- A position based in Lille, with a hybrid work policy: 100% on-site during the probationary period, then the possibility of an average of 2 days of teleworking per week (with 12 mandatory days of presence per month on site after validation of the probationary period).
WPP Media guarantees equal opportunity and considers all candidates without discrimination or consideration of particular characteristics. We are committed to cultivating an environment of respect where everyone feels they belong and benefits from the same professional development opportunities.
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