Digital Marketing Executive (Academic Publishing)

About the company

World Scientific is seeking a Digital Marketing Executive to support the promotion of our portfolio of scholarly journals and academic books. This role is ideal for a digitally savvy marketer with experience in email marketing, social media, analytics, and emerging AI technologies.

Your tasks

• Plan and execute digital marketing campaigns for journals, books, webinars, events, and other publishing products.
• Manage email marketing campaigns, including newsletters, content alerts, promotional mailings, audience segmentation, and campaign reporting.
• Administer and maintain email marketing platforms, subscriber databases, and mailing lists.
• Support organic and paid social media marketing initiatives across current and emerging platforms, including LinkedIn and X.
• Research, evaluate, and pilot new social mediachannels and digital marketing opportunities to expand audience reach andengagement.
• Monitor campaign performance and recommend strategies to improve engagement, visibility, and return on investment.
• Support website updates and initiatives to improve content discoverability across search engines and AI-powered platforms.
• Utilise AI-powered tools and prompt-based workflows to enhance marketing efficiency and effectiveness.
• Assist in the planning, coordination, and live-streaming of online and onsite events, webinars, conferences, and author talks.
• Provide operational support for virtual and hybrid events, including streaming platforms, audience engagement, and post-event reporting.
• Work closely with publishing, editorial, sales, and marketing teams to support business objectives.

Requirements

• Degree or diploma in Marketing, Communications, Business, Publishing, or a related field.
• Experience in digital marketing, email marketing, social media marketing, or marketing automation.
• Familiarity with email marketing platforms and mass email campaign management.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Comfortable using AI tools and prompt-based workflows in day-to-day work.
• Strong communication and analytical skills.

Preferred Qualifications

• Experience with Google Analytics or similar web analytics platforms.
• Knowledge of SEO and digital marketing best practices.
• Familiarity with AEO (Answer Engine Optimisation)and GEO (Generative Engine Optimisation).
• Experience managing digital advertising campaigns.
• Experience supporting webinars, virtual events, live-streaming platforms, or hybrid events.
• Experience in academic publishing, scholarly communications, or B2B marketing is an advantage.

What we offer

Join a leading academic publisher and help connect researchers, authors, librarians, and institutions worldwide with high-quality scholarly content through innovative digital marketing, emerging AI technologies, and next-generation content discovery channels.

How to apply

Interested candidates are invited to submit their CV and cover letter to hr@wspc.com for consideration.