Growth Marketing Specialist

Responsibilities:

Develop and execute strategies to generate qualified B2B leads and new business opportunities. Identify target organizations and key decision-makers, particularly within HR, Learning & Development, and leadership functions. Conduct outbound prospecting and initiate conversations through email, LinkedIn, phone, networking, and other relevant channels. Nurture prospects through consistent and strategic follow-up. Develop campaigns and messaging that generate leads, sales conversations, and revenue. Research the Nigerian corporate market to identify high-potential industries and organizations. Manage and maintain an active prospect pipeline. Track lead generation, conversion, campaign performance, and other growth metrics. Work closely with the team to move qualified opportunities from initial contact toward conversion. Identify new growth opportunities through partnerships, referrals, events, content, and other channels

Requirements:

A minimum of 3 years of experience Relevant experience may include growth marketing, B2B marketing, lead generation, business development, demand generation, sales development, or related fields. Commercially minded and focused on measurable results. Experienced in B2B lead generation and prospect engagement. Confident communicating with business leaders and decision-makers. Strong in research, communication, persuasion, and relationship building. Comfortable with outbound marketing and business development. Able to use data and insights to improve marketing performance.  Familiar with CRM, email marketing, LinkedIn, analytics, and other relevant growth tools

Note: Shortlisted candidates will be contacted for the next stage of the recruitment process.