Public Relations Executive
The PR Executive will be responsible for building and protecting Wild Coco's brand image and reputation among media, customers, partners and the public. This is a newly created, dedicated public relations function distinct from outlet operations — the successful candidate will focus on external communications, media relations and brand storytelling, while working closely with the operations team to stay grounded in the day-to-day customer experience.
KEY RESPONSIBILITIES
- Develop and execute public relations strategies and campaigns to build brand awareness and reputation for Wild Coco
- Draft press releases, media pitches and brand collateral for local media, food bloggers and lifestyle publications
- Build and maintain relationships with media contacts, food influencers and industry partners
- Plan and coordinate PR-related events, media tastings, brand collaborations and launches
- Monitor media coverage, online reviews and social sentiment, and prepare regular brand reputation reports
- Draft and manage responses to public enquiries, media queries and reputation-sensitive customer feedback in partnership with the operations team
- Support crisis communications planning and response as required
- Coordinate with the Marketing team to align PR messaging with broader brand and marketing campaigns
- Be physically present on the ground at Wild Coco outlet(s) during lunch peak hours to observe customer touchpoints, gather ground-level insights, and identify stories, feedback trends or reputational issues relevant to PR planning
JOB REQUIREMENTS
- Diploma or Degree in Mass Communications, Public Relations, Marketing, Business or related field
- Strong written and verbal communication skills in English
- Comfortable engaging with external stakeholders such as media, partners and members of the public
- Organised, proactive and able to manage multiple stakeholders and timelines
- Prior experience in food & beverage, hospitality or customer-facing service roles is a strong advantage