Social Media Specialist

Your tasks

1. Social Media Analysis Conduct in-depth analysis of social media accounts and platform performance. Analyze audience behavior, engagement, reach, growth, and content performance. Conduct competitor analysis to identify market opportunities and areas for improvement.

2. Social Media Strategy Develop and implement social media strategies based on analytics, audience insights, and business objectives. Develop a clear roadmap for improving and growing the social media accounts. Define content pillars, content types, formats, and posting frequency for each platform.

3. Content Planning & Calendar Management Develop and manage monthly content calendars based on the approved social media strategy. Determine the appropriate timing and publishing approach for each content piece. Coordinate with the Creative Content Creator and Design Team to ensure all planned content is delivered according to the calendar.

4. Scheduling & Publishing Schedule and publish approved content across all social media platforms. Ensure content is published at the appropriate times and in the correct formats. Monitor published content and ensure there are no publishing or platform related issues.

5. Performance Monitoring & Reporting Continuously monitor the performance and overall health of social media accounts. Prepare regular reports covering performance, growth, key insights, and areas for improvement. Provide actionable recommendations for continuously improving account performance.

6. Trends & Platform Updates Monitor social media trends, platform updates, algorithm changes, and emerging formats. Identify relevant opportunities that can be incorporated into the social media strategy and content plan.

7. Team Coordination Work closely with the Creative Content Creator and Design Team to communicate content requirements based on the social media strategy. Review planned content to ensure it aligns with the strategy, audience insights, and platform requirements. Follow up with the relevant teams to ensure all content is delivered and published on time.

Requirements

• 3+ years of experience in Social Media Management.
• Minimum 2 years of experience in the Medical Industry.
• Strong skills in Social Media Strategy & Analytics.
• Experience in Content Planning & Calendar Management.
• Knowledge of Social Media Trends & Platform Updates.
• Strong Reporting & Team Coordination Skills.
• Applicants must be residents of Sheikh Zayed or Giza