Digital Brand Manager (Laser Hair Removal)
- Lead Generation & Performance Marketing
Plan and execute paid media campaigns across: Meta (Facebook & Instagram) Google Ads Manage and optimize monthly ad budgets Scale campaigns while maintaining profitable cost per lead (CPL) and cost per acquisition (CPA) Allocate budgets across branches based on demand and capacity
- Creative Strategy & Content Production
Build and manage a high-output content engine Develop weekly ad creatives including: Video ads (testimonials, before/after, educational, offers) Static ads and landing creatives Continuously test hooks, messaging, and formats to improve performance
- Offer Development
Design compelling, conversion-focused offers: Packages, bundles, seasonal campaigns Collaborate with operations team to align offers with capacity and pricing strategy
- Funnel Optimization
Optimize the full acquisition funnel: Ad → Lead → Booking → Visit Improve lead quality and conversion rates Coordinate with call center and branch teams to ensure fast response and proper follow-up
- Data Analysis & Reporting
Track and report on: Leads per branch Cost per lead (CPL) Cost per acquisition (CPA) Return on ad spend (ROAS) Identify underperforming campaigns and take corrective action Run structured A/B tests and scale winning strategies
- Cross-Functional Coordination
Work closely with: Branch managers Doctors and front desk teams Content creators and designers Ensure alignment between marketing efforts and on-ground execution Key KPIs: Number of qualified leads generated per week
Cost per lead (CPL)
Cost per acquisition (CPA)
Conversion rate from lead to booking
Revenue generated from campaigns
Return on ad spend (ROAS)
3–6+ years experience in performance marketing / growth roles
Proven track record managing paid campaigns (Meta & Google)
Strong understanding of: Funnels
Customer acquisition
Conversion optimization
Data-driven mindset with ability to analyze and act on performance metrics
Preferred Experience in:
Aesthetic clinics
Beauty industry
Fitness chains or multi-branch businesses
Experience managing or producing ad creatives (especially video)