assistant manager - retail

About the company

At West Coast Kids, we believe shopping for a new baby should be an exciting, memorable, and enjoyable experience. For over 50 years, we have been helping families navigate one of life's most special milestones. With ten stores across Canada, we have built our reputation on knowledgeable service, quality products, and a genuine commitment to the families we serve.

Why Build Your Career with West Coast Kids? We are a well-established Canadian retailer with a proud history, a growing business, and a strong belief in developing our people.

When you join West Coast Kids, you become

Your tasks

What Makes This Role Exciting? As Assistant Store Manager, you will be a key part of the store's leadership team, working closely with the Store Manager to drive business results, develop talent, and create an environment where both customers and employees feel valued.

You won't simply oversee daily operations ? you will help shape the customer experience, build a strong and capable team, and contribute directly to the store's success through your own sales and service skills.

Your role will include:

• Inspiring & Developing Your Team: Coach, motivate, and support sales associates, helping them grow their product knowledge, confidence, and customer service skills.
• Creating Exceptional Customer Experiences: Lead by example on the sales floor, ensuring every customer receives personalized attention, knowledgeable guidance, and outstanding service.
• Driving Sales & Results: Help achieve sales targets, identify opportunities to improve performance, and bring company promotions and initiatives to life.
• Building a Strong Team: Assist with recruitment, onboarding, training, scheduling, and ongoing employee development.
• Elevating the Store Experience: Maintain high standards in visual merchandising, product presentation, organization, and overall store appearance.
• Supporting Daily Operations: Partner with the Store Manager on administrative responsibilities, opening and closing procedures, operational priorities, and business initiatives.
• Leading with Accountability: Help create a positive, collaborative, and professional environment where team members take pride in their work and are motivated to succeed.

Requirements

We are looking for an enthusiastic, driven, and people-focused Assistant Store Manager to join our Calgary South team!

This is an exciting opportunity for a retail leader who loves developing people, creating exceptional customer experiences, and being part of a business where service truly matters. We are looking for someone who takes pride in their work, leads by example, and is motivated to help a team reach its full potential.

If you are ready to take the next step in your retail career and make a meaningful impact every day, we would love to meet you.

We want someone who brings energy, initiative, and a genuine passion for retail leadership. You understand that a successful store is built on strong relationships with both our existing management and associate base. Learning to provide knowledgeable service, promoting teamwork, and consistent execution, will be crucial to your success.

Our ideal candidate will have

• 3 plus years of retail management or supervisory experience.
• A natural ability to lead, motivate, and develop others.
• A strong customer service mindset and a passion for creating memorable shopping experiences.
• Excellent communication, interpersonal, and problem-solving skills.
• Strong organizational and administrative abilities.
• A results-oriented mindset with the ability to balance customer service and business performance.
• Computer proficiency and the ability to learn retail systems.
• Reliability, initiative, and the flexibility to work evenings, weekends and holidays.

Experience in baby, children's, or specialty retail is an asset, as is previous experience in sales training, performance coaching, visual merchandising, display design, or business education.