Trade Marketing Specialist

At WeQuel, we are now looking for a Trade Marketing Specialist in Solna where you will become an important part of our client's marketing organisation, with a focus on leading customer, category and brand growth through strategic trade marketing. You will work across all Path to Purchase touchpoints, both in the retail landscape and the out-of-home channel, to remove barriers and create triggers that positively influence shopper and consumer behaviour. As a consultant with us, you get the opportunity to work with one of our clients, a leading company within FMCG and the ice cream industry, where you contribute to driving trade marketing strategy, developing best-in-class activations and creating sustainable growth for the brand. Your responsibilities: Development of a winning Trade Marketing strategy across all Path to Purchase touchpoints

Analysis of shopper insights, triggers and barriers to drive growth

Development and execution of best-in-class point-of-sale activations and materials

Creation of compelling brand materials for trade fairs and customer events

Development of retailer trade marketing programmes

Alignment of trade marketing plans with brand objectives and customer priorities

Partnership with Marketing and CBD teams on tailored customer plans

Management of creative agency relationships and budgets

Follow-up to ensure activations are delivered on time and in full

Follow-up on ROI from shopper marketing activities

You work in a dynamic environment where you independently drive your own workstreams forward while collaborating with several interfaces within the organisation. Requirements: Proven results within sales and/or marketing, with experience in trade marketing, shopper marketing and/or brand management

Degree in Business Administration, Marketing, or a similar field

Fluent in both Swedish and English, spoken and written

FMCG experience is a strong advantage

Project management experience

Strong analytical and results-driven mindset, highly organised with excellent attention to detail, strong communication, presentation and stakeholder management skills, and a proactive, ownership-driven approach

Assignment details Start date: 1 October 2026

End date: 31 March 2027

Workload: 100%

Remote: 50%

We offer At WeQuel, you become part of a consulting team that values people first – we believe success is created through engagement, collaboration and development. We offer a flat organisation with short decision-making paths, a strong sense of community, and the opportunity to influence your own development.