Content Executive- Website & Email MKT

Introduction to WeMasterTrade

WeMasterTrade is a member of WeCopyTrade, operating as an international prop firm, providing virtual accounts to help users test and develop their trading skills.

Valuable trades will be copied by the company's algorithm to live accounts, allowing users to receive actual profit shares.

WeMasterTrade is committed to transparency – professionalism – creativity – supporting users to access the financial market effectively.

KEY RESPONSIBILITIES:

1. Website Content – 50%:

• Create, edit, and maintain website content, including landing pages, product/service pages, blog articles, and other marketing content.
• Develop content that is clear, engaging, informative, and aligned with SEO best practices.
• Conduct basic keyword research and optimize website content for search visibility.
• Work with the Marketing and Design teams to ensure content and visuals are consistent.
• Regularly review and update website content to ensure accuracy, relevance, and consistency.
• Monitor website content performance and suggest improvements based on data and user behavior.

1. Email Marketing – 30%:

• Develop and write content for email campaigns, newsletters, promotional emails, and customer communications.
• Create compelling email subject lines, headlines, and CTAs to improve open and click-through rates.
• Segment and tailor content based on different customer groups and campaign objectives.
• Coordinate with relevant teams to collect information and ensure email content is accurate and timely.
• Monitor key email performance metrics such as open rate, click-through rate, conversion rate, and unsubscribe rate.
• Continuously test and optimize email content, structure, and messaging.

1. Content Planning & Collaboration – 20%:

• Support the development of monthly/weekly content plans for website and email channels.
• Research industry trends, competitors, customer insights, and relevant topics to generate content ideas.
• Work closely with Marketing, Design, Product, and other teams to develop content based on business priorities.
• Maintain a consistent brand voice and tone across all content channels.
• Support other content-related projects and marketing campaigns when required.

REQUIREMENTS:

• 1–3 years of experience in Content Writing, Copywriting, Content Marketing, Digital Marketing, or a related role.
• Experience in creating and managing content for websites, landing pages, blogs, and email marketing.
• Strong English writing and communication skills, with the ability to communicate and collaborate effectively with English-speaking teams and partners.
• Experience in Finance, FinTech, Forex, Crypto, Trading, Investment, or other digital financial products/services is highly preferred.
• Ability to research and transform Finance/FinTech/Trading-related topics into content that is clear, accurate, easy to understand, and engaging.
• Experience with HubSpot is preferred, particularly in content management, email marketing, CRM, or marketing campaign execution.
• Basic knowledge of SEO, keyword research, and website content optimization.
• Good understanding of Email Marketing, including developing email content, subject lines, CTAs, and monitoring key metrics such as Open Rate, CTR, and Conversion Rate.
• Ability to conduct research on market trends, competitors, and customer behavior to develop relevant and effective content.
• Ability to work independently, manage deadlines, and collaborate effectively with Marketing, Design, Product, and other relevant teams.
• Experience with CMS, Google Analytics, Google Search Console, or other SEO/Email Marketing tools is a plus.

BENEFITS

• Basic Salary: 10,000,000 - 13,000,000 VND/month
• Work in an international FinTech environment – dynamic, professional, and creative.
• Opportunities to gain in-depth knowledge of Prop Firms, finance, trading, and global marketing.
• Receive training and work directly with the international Marketing team.
• Weekly bubble tea.
• Happy Days: Monthly company lunch.
• Full benefits: Social insurance, annual leave, holiday bonuses, and other benefits according to company policy.

WORKING LOCATION:

• 45 Nguyen Quy Canh Street, Binh Trung Ward, Ho Chi Minh City.

WORKING HOURS:

• Monday – Thursday: Onsite, 8:45 AM – 6:00 PM.
• Friday: WFH (Work From Home).
• Saturday & Sunday: Off.
• Lunch break: 12:00 PM – 1:00 PM.

Skills: Content Writing, Content Planning, Content Strategy, Content Editing, Content Marketing, Creative Writing, Content Operations