Strategic Planning Manager I Creative Strategist

Weber ShandwickSão Paulo, São Paulogupypublished 08/21/2026
Machine translation — original language: Portuguese.Show original

Do you want to be part of one of the largest global earned-first communication agency ecosystems in the world? Do you want to work in a place created to help brands, companies, and people with bold ideas that have the potential to drive entire culture, acting at the intersection of technology, society, politics, and media?

We believe in this and have well-defined values to achieve these goals: Curiosity, courage, impact, and inclusion. This is our lifeblood!

We act collaboratively, we are committed, we are creative, and we work with empathy and respect for diversity. So, are you coming with us?

About the agency CAPUCCINO We are a creative agency that develops innovative solutions for Brazilian brands. As part of Weber Shandwick, we transform challenges into impactful campaigns.

About the role We are looking for a Senior Strategic Planning Manager to serve two clients in the entertainment segment. This professional will act in a collaborative and dynamic manner, with a high level of autonomy, directing communication strategy and creative campaigns aligned with the clients' business objectives.

Responsibilities and duties

  • Lead the strategy for two clients in the entertainment segment, delivering actionable strategic directions and omnichannel communication plans
  • Conduct meetings with the client, presenting and defending strategies sometimes in English, with the confidence to sustain the conversation and arguments
  • Orchestrate data and cultural and behavioral insights to define strategy and campaign formats based on a complete reading: behavior, culture, competitive landscape, and market data, in addition to the client's business
  • Move between the media and creation areas, functioning as a bridge between them and orchestrating integrated and coherent final work
  • Direct the strategic message of campaigns and brand positioning; adapt messages and design complete campaign ecosystems for different personas and journeys, with mastery of digital as a central part of the strategy
  • Complement the strategic vision of reports and learning agendas, ensuring they are applicable in the future

Requirements and qualifications

  • Completed Higher Education in Advertising and Propaganda, Communication, Journalism, Public Relations, Social Sciences, or related areas;
  • Solid trajectory in strategic planning, with experience in agencies, consulting, or media outlets;
  • History of developing and implementing communication strategies that generated measurable business results and impact on brand reputation;
  • Ease in creating objective, concise, and creative presentations in Power Point, with a narrative for high-level executives;
  • Rich cultural and behavioral repertoire; skilled at translating it into opportunities for brands and their businesses;
  • Advanced/fluent English, with comfort to debate, present, and answer questions in client meetings;
  • Desirable: experience or genuine interest in the entertainment universe

Additional information Here at Cappuccino, we work in a hybrid model, with in-person attendance 2x per week at our office located in CENU (Berrini).

Working hours: 09h to 18h.

  • PJ hiring;
  • Cost allowance;
  • Birthday Day Off;
  • Wellhub.

Did you identify with this? Then we want you on the team! Apply for this position and don't waste any more time! We have different hiring models and benefits for you. Our fantastic Talent Acquisition team will contact you to follow up on the process =)

Note: Candidates who apply through any Job boards platform must complete their registration within the Gupy platform.

Good luck! #TrabalheNaCapp #earned-first </body>