HEAD OF DIGITAL MARKETING

WAU SNACK is a company operating in the snack food industry, with a vision to become a leading brand that delivers exceptional taste and innovative products to consumers. We believe that product quality and a strong marketing strategy are the key drivers of success. To support our continued growth, we are currently looking for a Digital Marketing Specialist to join our team as HEAD OF DIGITAL MARKETING. This position offers an exciting opportunity to make a direct contribution to strengthening our brand presence and driving business growth through creative, strategic, and effective digital marketing initiatives.

WAU Snack opens opportunities for those of you who have experience and ability to develop Digital Marketing strategies to join our team. Qualifications:

1. Education at least S1 Marketing, Digital Marketing, Communication, Business, or related fields.
2. Have a minimum of 4-5 years of experience in the field of Digital Marketing, with a minimum of 2 years of experience as a Supervisor/Manager/Lead.
3. Have experience in leading and developing Digital Marketing teams.
4. Understand the Digital Marketing strategy as a whole, starting from awareness, engagement, traffic to conversion.
5. Mastering Social Media Marketing such as TikTok, Instagram, Facebook, and YouTube.
6. Understand and be experienced in running Meta Ads, TikTok Ads, Google Ads, and other digital advertising platforms.
7. Having experience in TikTok Shop, Shopee, Marketplace, and E-Commerce is a plus.
8. Able to create and develop Content Marketing strategies in accordance with the target market.
9. Understand SEO, SEM, KOL/Influencer Marketing, Affiliate Marketing, and Digital Campaigns.
10. Be able to read and analyze data using Google Analytics, Meta Business Suite, TikTok Ads Manager, or other analytics tools.
11. Able to compile KPIs and Digital Marketing targets and conduct evaluation based on data.
12. Able to optimize ROAS, CTR, CPC, CPM, Conversion Rate, Engagement Rate, and other digital metrics.
13. Have good leadership, communication, problem solving, and decision making skills.
14. Creative, proactive, analytical, and able to work on targets.
15. Able to work cross-functionally with Sales, Marketing, E-Commerce, and Creative teams.
16. Having a digital campaign portfolio/case study that has been done is an added value.

Benefit :

1. Competitive Salary
2. BPJS Kesehatan
3. BPJS Employment

Skills: Social Media, Digital Marketing, Image Editing, Marketing Communications, Google Analytics, Content Strategy, B2B Marketing, Content Marketing, Google Ads, TikTok