Sales Engineer
Company Overview
Watson-Marlow Fluid Technology Group is a global engineering company delivering fluid management solutions for biotech, pharmaceutical, industrial, automotive, mining, food & beverage, OEM, and medical device sectors. We support customers in over 60 countries.
Job Summary
You will maintain and grow Watson-Marlow Fluid Technology Solutions sales in the Food & Beverage sector and support Industrial sector sales. You will establish direct customer sales operations, develop new business, and expand market share in Singapore.
Responsibilities
- Maintain and grow direct and indirect customer relationships across Singapore to increase sales in the Food & Beverage sector
- Identify and convert new business opportunities through proactive prospecting, account mapping, networking, and customer engagement
- Identify and engage design consultants and engineering contractors to specify Watson-Marlow products in upcoming projects
- Provide customers and resellers with the most suitable equipment selections for their applications
- Arrange and conduct customer training sessions and presentations, both on-site and in-office
- Develop and execute account plans for key Food & Beverage customers, OEMs, system integrators, and engineering contractors
- Monitor competitor activities and provide regular updates to management and team members
- Organize and lead field trials to demonstrate product suitability and benefits
- Collaborate with marketing to maintain brand presence and identify new market opportunities
- Keep CRM systems updated with all customer interactions and project progress
- Provide technical guidance and support to internal departments as needed
- Collect and relay customer feedback on product improvements and complaints to enhance product offerings
- Attend selected exhibitions regularly and prepare market reports and trend analyses
- Conduct all activities in compliance with the Quality Management System
- Prioritize workload and work independently within procedural guidelines
- Travel nationally within Singapore and periodically regionally and internationally for training and conferences
Required competencies and certifications
- Formal relevant engineering qualifications or strong business background
- Minimum 4-5 years experience in business development or sales roles
- Proficient in English writing and reading
- Strong negotiation skills
- Proficient computer skills including Word for correspondence, Excel/Access for data analysis and presentation, Outlook for email and scheduling, and experience with ERP systems
- Ability to lead and foster relationships with customers and colleagues
- Fault finding and problem-solving skills
Preferred competencies and qualifications
- Experience in the fluid handling industry (pumps) with active involvement in the Food & Beverage sector
- Hunter/Farmer mindset to proactively seek and develop new sales leads
- Strong writing skills
- Data analysis skills
- Results and growth orientation