Customer Marketing Manager

WALKER COLE INTERNATIONAL LTDReadingreedpublished 09/24/2026

Consumer Sector

A fast-growing consumer business is expanding its Marketing and Insights teams and is looking to an entrepreneurial, commercially-minded professional to join at a pivotal time of growth and transformation.

Location: Reading, UK | Full-time | Permanent | Hybrid (3 days office / 2 days home)

Responsibilities: Translate brand plans into customer-facing activation strategies across product, price, promotion and place, anchored in shopper insight and retailer priorities Build retailer-ready selling stories for priority brands, NPD and key commercial initiatives Own NPD launch excellence — turning innovation strategy into launch toolkits, distribution targets and POS plans, and tracking launch KPIs (distribution, availability, visibility, feature space) to drive continuous improvement Set distribution priorities by brand, SKU and customer, and partner with Sales and Marketing to close gaps and manage supply-driven risks to customers Lead pricing and promotional discipline — setting promo guidelines, running ROI reviews with Sales and Finance, and ensuring activity aligns with brand positioning Define and monitor in-store execution standards (range, shelf presence, POS, displays) and drive corrective action where performance falls short of plan

This is a rare opportunity to play an integral role in the rapid growth of an ambitious business with an entrepreneurial, execution-focused culture, offering opportunities for rapid career progression and professional development.