MARKETING MANAGER

Job Summary Lead marketing activities for W Network’s household appliance and consumer electronics brands, driving sales through performance marketing, KOL collaborations, promotions, and events with support from a Marketing Executive and creative team. Responsibilities Develop monthly marketing plans with Sales and E-commerce teams to increase traffic, conversions, and sales across online platforms and retail outlets Manage Meta Ads and Google Ads campaigns, including SEM and Performance Max, by setting up, testing, and optimizing for performance Allocate and manage marketing budgets based on business priorities, campaign performance, and expected returns Monitor ROAS, acquisition costs, conversion rates, and sales contribution, and implement improvements to maximize results Oversee GA4, UTM, and conversion tracking to ensure accurate campaign reporting and data-driven decision-making Direct KOL collaborations by selecting creators, defining campaign objectives, content requirements, and paid advertising strategies Plan marketing support for product launches, roadshows, exhibitions, and promotional events, coordinating with Sales on targets, offers, and budgets Manage event publicity, KOL involvement, and promotional materials to drive attendance and sales; evaluate event outcomes for continuous improvement Collaborate with brand partners and the creative team to develop campaign concepts, messaging, and assets, adapting brand content as needed Guide the Marketing Executive, coordinate campaign timelines, and present campaign results and recommendations to Management Required competencies and certifications Minimum degree in Marketing, Business, or a related discipline At least 5 years of relevant marketing experience managing campaigns, budgets, and team delivery Proficient in Meta Ads, Google Ads/SEM, and performance optimization Ability to translate marketing activities into measurable sales results Working knowledge of GA4, conversion tracking, attribution, and campaign reporting Experience in KOL marketing, e-commerce, retail promotions, and roadshows or events Strong commercial judgment, analytical skills, and project coordination ability Ability to combine strategic planning with hands-on execution in a small team environment Willingness to support roadshows and events on weekends or public holidays when required Preferred competencies and qualifications Experience in retail, household appliance, or consumer electronics sectors