Mid-Level Marketing Analyst

Volkswagen Group Services is a Volkswagen Group company, oriented towards working for the Group's companies worldwide. We provide services in the areas of logistics, technology, engineering, quality, commercial services, human resources, communication, and administrative and financial services. We are focused on our customers' activities and assume the responsibility of performing them on their behalf. Volkswagen Group Services was founded in April 2001, in Wolfsburg, Germany, under the name AutoVision and was renamed Volkswagen Group Services in 2018. The new name reflects the strategic orientation of the Group, including its brands and companies. Currently, we have offices in seven European locations. And in 2023, we began South American operations, with our first headquarters in Brazil.

Responsibilities and assignments

Main responsibilities:

• Develop and lead the After-Sales communication strategy, ensuring alignment with business and brand objectives;
• Build the annual marketing and communication plan, with semi-annual and monthly rollouts, ensuring the execution of priority initiatives;
• Define, together with the Products area, the promotional calendar, campaigns, and highlight actions for parts and other portfolio solutions;
• Monitor the performance of actions through the tracking of indicators, results, and analysis of actual versus planned;
• Manage the area's budget, tracking investments in media, production, and communication initiatives;
• Prepare and conduct briefings and debriefings with partner agencies, ensuring excellence in execution and adherence to defined strategies;
• Define and implement point-of-sale (POS) communication strategies, strengthening the customer experience and brand presence in the network;
• Ensure the availability and quality of communication materials destined for the dealership network;
• Develop engagement campaigns aimed at customers, partners, and professionals in the After-Sales chain, contributing to the growth of business results;
• Act as a link between corporate strategies and the network, ensuring the effective rollout of marketing and communication initiatives to dealers.

Requirements and qualifications

Requirements:

• Completed higher education in Marketing or related areas;
• Consolidated experience in Marketing, Strategic Planning, and Communication;
• Experience in building and managing marketing plans, campaigns, and promotional calendars;
• Strong analytical capacity for strategy definition, indicator tracking, and budget management;
• Ability for relationship building and influence with different stakeholders, including internal areas, agencies, and commercial partners;
• Business vision and the ability to transform corporate strategies into practical actions for channels and the distribution network;
• Proactive, collaborative, and results-oriented profile;
• Experience in customer service, commercial support, or partner relationship management;
• Intermediate English;
• Experience in the automotive segment will be considered a differentiator.

Additional information

CLT hiring, in a hybrid model, with necessary presence in our office in the Jabaquara neighborhood, São Paulo/SP

Benefits:

• Vale Alimentação
• Vale Refeição
• Plano de Saúde Sulamerica
• Plano Odontológico Sulamerica
• Auxílio Creche
• Programa Bem-Estar (Wellhub/Gympass, Conexa e Psicologia Viva)
• Previdência Privada
• PLR
• Seguro de Vida
• Vale Transporte or Auxílio Mobilidade