After-Sales Retail Data Analyst (CRM)
Volkswagen Group Services is a company within the Volkswagen Group, oriented towards working for the Group's companies worldwide. We provide services in the areas of logistics, technology, engineering, quality, commercial services, human resources, communication, and administrative and financial services. We are customer-oriented and take on the responsibility of performing activities on their behalf. Volkswagen Group Services was founded in April 2001, in Wolfsburg, Germany, under the name AutoVision and was renamed Volkswagen Group Services in 2018. The new name reflects the strategic orientation of the Group, including its brands and companies. Currently, we have offices in seven European locations. And in 2023, we started South American operations, with our first headquarters in Brazil.
Responsibilities and duties Main responsibilities: Develop and lead the CRM strategy for the After-Sales business, aiming to increase engagement, loyalty, and customer recurrence; Define and track performance indicators, monitoring actual versus planned and proposing actions for result optimization; Plan CRM campaigns, defining segmentations, relationship journeys, communication pieces, and customer bases for each initiative; Participate in the construction of the strategy and evolution of loyalty programs, ensuring alignment with business objectives and customer experience; Act in the identification and acquisition of strategic databases through partners, events, and other market relationship initiatives; Develop relationship strategies aimed at repairers, customers, and other key audiences, strengthening the connection with the brand and driving commercial results; Work together with internal areas and external partners to implement data-driven CRM actions focused on generating value for the business; Analyze behavior, engagement, and campaign performance, transforming data into insights that support decision-making and the evolution of relationship strategies.
Requirements and qualifications Requirements: Completed higher education in Marketing or related areas; Experience in Relationship Marketing, CRM, Loyalty, and Strategic Planning; Experience in building customer journeys and multichannel campaigns; Strong analytical orientation and experience with performance indicators; Ability to transform data into relationship strategies and business generation; Strategic profile, with market vision and a focus on building long-term relationships; Intermediate English; Experience with loyalty programs will be considered a differentiator; Previous experience in the automotive segment is desirable.
Additional information CLT hiring, in a hybrid model, with necessary presence in our office in the Jabaquara neighborhood, São Paulo/SP Benefits: • Vale Alimentação • Vale Refeição • Plano de Saúde Sulamerica • Plano Odontológico Sulamerica • Auxílio Creche • Programa Bem-Estar (Wellhub/Gympass, Conexa e Psicologia Viva) • Previdência Privada • PLR • Seguro de Vida • Vale Transporte ou Auxílio Mobilidade