Junior Brand Manager M/F

About the company

For over thirty years, Volkswagen Financial Services has supported the development of the Volkswagen Group brands - Volkswagen, Audi, Seat, Cupra, Skoda and Volkswagen Utilitaires - and their dealer networks. We thus play the role of a mobility vector for our end customers, individuals or businesses, by providing them with a complete range of financing and leasing solutions, as well as complementary services and insurance adapted to customer needs. In 2023, for the 4th consecutive time, we were certified "Great Place to Work" and are also ranked 18th in the Best Workplaces list. Find all the latest news from Volkswagen Financial Services on our LinkedIn space: https://www.linkedin.com/company/volkswagen-financial-services-france/mycompany/

Your tasks

As part of a new position creation, the Brand Management department is looking for a Junior Brand Manager.

He/she will be responsible for the following missions 1. IMPLEMENTING FINANCING PROMOTIONAL OPERATIONS

• Propose ideas to the Brand Manager in the construction of VN promotional offers (benchmark, cost estimation, volumes, simulation of promotion evolution...)
• Construction of second-cycle VO offers with the Brand Manager
• Validate the profitability of the operation for VWFS with controlling and implement it in the systems (KSIOP/SISTER/MILES), monitor their proper functioning and communicate them to other company departments via the price summary
• Validation of communications (legal notices) with the communication service of the brand concerned and the VWFS legal department

2. MONITORING FINANCING PROMOTIONAL OPERATIONS AND CRM ACTIONS

• Measure the results of the operation daily: provide updates to the Brand Manager on budget and volumes, measure the performance of the operation
• Performance monitoring: weekly report, monthly presentation to be constructed for the monthly meeting with the brand director
• Based on results, recommend adjustments to the terms of the operation (example: extension or reduction of the offer)
• Prepare business reviews with the Brand that will be conducted with the brand as well as various HQ presentations
• Initiate campaigns with the CRM and Digitalization department targeting customers in the middle and end of their contracts and ensure the follow-up of these actions

3. COMMUNICATION: FIELD FORCES AND CROSS-FUNCTIONAL SERVICES

• Respond to requests from field forces and cross-functional management (commercial gestures, derogations, system bug corrections, operational rules...)
• Ensure communication of the mechanisms, context, and stakes of promotional operations to internal departments

Requirements

• Initial training Master's degree (bac+5) generalist oriented towards Marketing, Commerce, Management (type business school)
• Minimum 2 years of experience in the fields of Marketing and/or Commerce and/or in the field

Key skills

• Analytical capacity, synthesis skills, autonomy and reactivity, ability to work in a team.
• Proficiency in English and Excel/Powerpoint tools is indispensable.