Marketing Representative – Marketing Strategy and Communication

You will be responsible for providing support in carrying out the strategic communication planning for the brand and the product, ensuring the correct implementation of all communication actions and 360º advertising campaigns. Responsible for the communication strategy in accordance with the company's mission and objectives, as well as for the development of briefings. The main objective is to improve all KPIs related to brand image and the portfolio, creating a good perception for customers and providing all necessary and relevant information during the customer journey.

Responsibilities and assignments

• Consolidation of market, VW, and competitor analyses, monitoring trends and insights to defend strategic brand decisions;
• Updating the launch strategy and positioning, KPIs, and performance of each model;
• Structuring strategic PPT presentations for launch meetings; briefings; brand and product positioning;
• Monitoring planning activities for brand and product;
• Monitoring the progress of ongoing strategies and action plans;
• Alignment and follow-up of demands with the advertising agency;
• Structuring the weekly launch meeting;
• Updating the information database in SharePoint, drafting and distributing minutes;
• Updating launch action dashboards; updating the annual communication plan and launch calendars.

Requirements and qualifications

• Completed degree in Advertising and Propaganda, Marketing, Journalism, or related fields;
• Advanced/Fluent English;
• Analytical and strategic thinking;
• Technical knowledge and experience in the Marketing area;
• Knowledge of databases for measurement, analysis, and interpretation of data/KPIs;
• Advanced knowledge in Pivot Table/Think-Cell and Office Package;
• Project management;
• Experience with Marketing strategies and online and offline communication channels;
• Need for creative adaptations by channels and target audience;
• Negotiation skills;
• Availability for in-person activities and event monitoring;
• Availability for travel - National and International.

Additional information Job Title: Marketing Representative - Marketing Strategy and Communication Work location: São Bernardo do Campo/SP Hybrid work model Free online training platform Health and Wellness Program Benefits:

• Vehicle purchase with discount
• Gympass
• On-site parking - free
• Chartered bus
• Annual PPR
• VAR
• On-site cafeteria
• Health Plan
• Private Pension
• Pecúlio Plan
• Zenklub - mental health and emotional well-being platform