Marketing Analyst Latin America - LAM

You will be responsible for coordinating and developing strategic marketing initiatives for the Latin American markets, acting as a link between Volkswagen do Brasil, brand representation offices, partner agencies, and other stakeholders, ensuring alignment of retail, CRM, and communication strategies with the brand's objectives in the region.

Responsibilities and assignments

• Develop and implement regional marketing strategies aligned with the commercial and positioning objectives of the Volkswagen brand in LATAM markets;
• Act as the main point of contact between Volkswagen do Brasil and the brand's representation offices in Latin American countries;
• Coordinate the development and adaptation of regional campaigns in conjunction with creative agencies and external partners;
• Participate in alignment and steering forums with the markets, ensuring consistency in the execution of initiatives and the sharing of best practices;
• Support markets in building marketing plans and studies, retail campaigns, and customer relationship strategies;
• Develop guidelines, toolkits, and support materials for the local implementation of marketing actions;
• Coordinate CRM and customer journey initiatives, promoting greater efficiency in acquisition, retention, and loyalty;
• Monitor campaign performance indicators and consolidate regional analyses to identify improvement opportunities;
• Perform benchmarking of marketing, CRM, retail, and customer experience trends;
• Manage relationships with agencies and suppliers, ensuring quality of deliveries, compliance with deadlines, and strategic alignment;
• Prepare executive materials and presentations for regional forums and leadership.

Requirements and qualifications

• Degree completed in Advertising and Propaganda, Marketing, Communication, Administration, Foreign Trade, or related areas;
• Advanced/fluent English;
• Advanced/fluent Spanish;
• Intermediate/advanced Excel;
• Advanced PowerPoint;
• Experience in strategic marketing planning and market studies;
• Experience in the development of retail campaigns and demand generation;
• Knowledge of CRM strategies and customer journey;
• Analysis of marketing, sales, and CRM KPIs;
• Knowledge of CRM platforms (Salesforce, Hubspot, Adobe, Dynamics, etc.);
• Availability for in-person activities and event monitoring;
• Availability for national and international travel;
• Power BI will be considered a differentiator.

Additional information Job Title: Analista de Marketing Latino América - SAM Work location: São Bernardo do Campo/SP Hybrid work model Free online training platform Health and Wellness Program Benefits:

• Vehicle purchase with discount
• Gympass
• On-site parking - free
• Chartered bus
• Annual PPR
• VAR
• On-site cafeteria
• Health Plan
• Private Pension
• Pecúlio Plan
• Zenklub - mental health and emotional well-being platform