E-commerce Consultant – E-merchandising & Digital Content

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Job Description #YourMissions:

You report to the Global E-merchandising, Contents & SEO manager

Your role:

You design and optimize web animation and product merchandising in order to improve the conversion rate on our brand sites

You coordinate the production of high-quality content, optimized for SEO, as part of commercial campaigns, in collaboration with internal teams and partner digital agencies.

You support the adoption of internal digital tools (PIM, DAM), through training sessions, production of guidelines, and monitoring adoption region by region

You perform post-campaign analyses (performance, product implementation, monitoring) to identify improvement proposals

You monitor and analyze website activity through weekly reports

Performance Indicators #Performance:

Revenue, traffic, conversion rate

Profile sought:

Graduate with a Master's degree (Bac +5) from a business school, you have initial experience in B2C e-commerce

Comfortable with digital tools (CMS, PIM, DAM), your curiosity leads you to well understand the communication between different information systems

English mandatory

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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