SENIOR SEO ANALYST

About the company

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

At VML, we are committed to promoting a fully inclusive work environment that is rewarding and drives career growth. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse list of candidates to help us achieve this goal. We will be pleased to provide reasonable accommodations to people with disabilities who need an accommodation to use or access the VML careers site or to fully participate in the application process. Should you require an accommodation to complete your application or any other aspect of our recruitment process due to a disability, please contact our Human Resources department or send an email to (contato de RH) to request an accommodation.

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit http://wpp.com/.

Your tasks

We are looking for a Senior SEO Analyst with solid experience in the e-commerce universe and a passion for organic performance. The professional will be responsible for strategically leading technical SEO, content, and organic visibility initiatives for large e-commerce accounts, ensuring the maximization of qualified traffic, conversion rate, Share of Voice, and organic revenue.

Beyond traditional SEO, you will act at the forefront of search evolution, integrating concepts of GEO (Generative Engine Optimization), AI generative search (Google SGE, Perplexity, ChatGPT), and digital shelf optimization (Digital Shelf).

• Strategy & Business Vision:
• Plan, structure, and execute advanced short, medium, and long-term SEO strategies for large e-commerce operations.
• Translate organic traffic into business metrics (Organic Revenue, ROI, Conversion Rate, LTV, and Acquisition Cost).
• Technical SEO & E-commerce Architecture:
• Perform detailed technical audits (Traceability, Indexability, Information Architecture, Structured Data/Schema.org, Core Web Vitals, Log Analysis, and JS SEO).
• Lead the planning and technical monitoring of complex e-commerce platform migrations (e.g., VTEX, Shopify Plus, Adobe Commerce/Magento, Salesforce Commerce Cloud), ensuring mitigation of traffic loss risks.
• Content Strategy & Taxonomy:
• Map the consumer search journey (keyword research, search intent, topic cluster mapping, and funnel optimization).
• Optimize the taxonomy of categories, subcategories, internal search pages, and Product Detail Pages (PDPs).
• Guide content and copywriting teams to create content focused on authority and conversion.
• Innovation, AI Search & GEO (Generative Engine Optimization):
• Develop visibility strategies for generative search engines and AI assistants (Google SGE/Gemini, ChatGPT, Perplexity).
• Optimize the Digital Shelf and explore synergies between organic search, e-commerce internal search, and Retail Media.
• Analytics, Reporting & Client Interface:
• Monitor, analyze, and present executive performance reports to internal and external stakeholders (C-Level clients and e-commerce leadership).
• Create and maintain automated dashboards for monitoring traffic, ranking, competition, and organic revenue.
• Technical Leadership and Collaboration:
• Act as the technical focal point alongside IT/Development, UX/UI, Paid Media, and Content teams.
• Mentor and support the technical development of mid-level and junior analysts on the team.

Requirements

Professional Experience

• Solid and proven experience acting as a Senior SEO Analyst, preferably in advertising/performance agencies, data consultancies, or large e-commerce operations.
• Track record of success in leading SEO projects focused on revenue results for e-commerce.
• Experience in e-commerce platform migration projects.

Technical Knowledge and Tools (Hard Skills)

• Mastery of SEO Tools: Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, Conductor, or similar.
• Web Analytics & Data: Mastery of Google Analytics 4 (GA4), Looker Studio, and revenue attribution concepts.
• E-commerce Platforms: Practical knowledge of the main market platforms (VTEX IO, Shopify, Adobe Commerce/Magento, Salesforce Commerce Cloud).
• Technical SEO: Advanced knowledge in HTML5, CSS3, JavaScript for SEO, Schema.org, and Server-side vs Client-side rendering.
• Languages:Advanced/Fluent English* for verbal and written communication (interface with global WPP teams and multinational clients).

5. Behavioral Competencies (Soft Skills)

• Data-Driven and Business Vision: Ability to go beyond vanity metrics (rankings) and focus on generating business value for the client.
• Executive Communication: Ability to communicate complex technical concepts clearly and persuasively to clients and non-technical teams.
• Problem Solving and Proactivity: Investigative profile, focused on seeking solutions in the face of algorithm updates and technical challenges.
• Stakeholder and Project Management: Organization to manage multiple projects, deadlines, and priorities in an agile manner.
• Adaptability and Continuous Learning: Enthusiasm for following the rapid evolution of search technologies and Artificial Intelligence.

6. Differentials (Nice to Have)

• Knowledge of programming languages for automation and data analysis (Python or R).
• Intermediate/advanced Spanish.
• Experience in the WPP ecosystem or large global agency networks.
• Knowledge and synergy between SEO and Retail Media / Marketplaces strategies (Amazon, Mercado Livre, Magalu).

How to apply

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When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Other

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.