Regional Marketing Manager Côte d’Ivoire - Africa

As the Regional Marketing Manager Côte d’Ivoire - Africa, you will be responsible for translating our global marketing strategy into a strong and locally relevant approach for the Côte d’Ivoire market . You will play a key role in strengthening our brand presence, identifying market opportunities and driving consumer engagement and commercial growth across the region.

You will continuously monitor market developments, identify new opportunities and turn local insights into actionable marketing strategies.

In this role, you will work closely with the Marketing Director at our headquarters in the Netherlands, as well as local commercial partners and stakeholders. You will act as the link between the global marketing strategy and the local market, ensuring that global objectives are effectively translated into relevant and impactful activities for the Côte d’Ivoire market .

An important part of this role is connecting the headquarters with the Côte d’Ivoire market.

KEY RESPONSIBILITIES:

• Developing and executing the marketing strategy for Côte d’Ivoire , translating Vlisco’s global brand and marketing objectives into locally relevant plans that strengthen brand awareness, consumer engagement and commercial performance;

• Analysing the Côte d’Ivoire market, consumer behaviour, cultural dynamics, competitor activities and market trends, translating insights into clear recommendations and opportunities for the local commercial team and marketing team at headquarters;

• Acting as the local brand custodian, ensuring that Vlisco’s global brand positioning, identity and quality standards are consistently and effectively translated into the Côte d’Ivoire market;

• Leading the localization and execution of integrated marketing campaigns, adapting global concepts, content and assets to local consumer needs and market dynamics while maintaining Vlisco’s brand standards;

• Driving consumer engagement and brand visibility across relevant channels, including digital, social media, retail, events, activations and other local marketing initiatives;

• Building and maintaining strong relationships with local agencies, media partners, influencers, retailers and other relevant stakeholders to strengthen Vlisco’s presence and reach in the market;

• Identifying and developing strategic partnerships and co-marketing opportunities with relevant international and local brands that share Vlisco’s values, positioning and commitment to high-quality brand execution;

• Working closely with the commercial team to identify opportunities for market penetration, customer development and revenue growth, using marketing and consumer insights to support commercial priorities;

• Monitoring market performance and consumer developments through relevant market intelligence, including trade census, mystery shopping, retail tracking, consumer insights and product lifecycle tracking;

• Managing the local marketing budget, prioritising investments based on commercial and brand impact and ensuring an effective and cost-efficient allocation of resources;

• Overseeing digital marketing activities in Côte d’Ivoire , including social media, e-commerce and performance marketing, ensuring that activities contribute to brand growth and consumer engagement;

• Building, coaching and developing a strong local marketing capability, working with relevant internal and external partners to ensure the right expertise and execution in the market;

• Ensuring that all marketing activities are aligned with local laws, regulations and cultural sensitivities, while safeguarding Vlisco’s global brand standards.

QUALIFICATIONS:

• Proven experience in consumer marketing, preferably in an international, multicultural or commercially driven environment, with a strong understanding of the Côte d’Ivoire market, consumer behaviour, cultural dynamics and local market developments;

• Experience in developing and executing marketing strategies and integrated campaigns, with a strong understanding of brand building and the ability to translate an international brand strategy into locally relevant and impactful marketing activities;

• Strong knowledge of digital and consumer marketing;

• Experience building and managing relationships with external partners, including agencies, media, influencers and commercial partners, as well as experience managing marketing budgets and ensuring an effective and commercially focused allocation of resources.

• Strong strategic, analytical and communication skills;

• Experience leading, coaching and developing people;

• Excellent command of English, both written and spoken; French is an advantage.

IN RETURN WE OFFER YOU:

• You will receive a monthly salary;

• Depending on your role, you will have the flexibility to work in a way that supports a healthy work–life balance, helping you stay energized, focused, and passionate about your work.