Integration Technician - Martech
VP: Information Technology Data and Artificial Intelligence Directorate Work Location: Hybrid - São Paulo
The Martech Platforms and Projects Management at Telefônica Vivo is looking for a Martech Integration Technician to be responsible for the implementation, configuration, integration, and go-live of Martech platforms. The role involves connecting systems, organizing data flows, structuring integrations, and ensuring consistent operation between technology, data, digital channels, and marketing.
This is a role that combines strong technical performance with business proximity. The person will be responsible for understanding marketing needs, transforming these demands into viable solutions, and explaining technical constraints clearly.
The central point is having experience in system integration, APIs, webhooks, authentication, data modeling, and the ability to understand how well-structured data generates value for journeys, campaigns, segmentations, and marketing activations.
Mission of the Role Ensure the successful implementation of Martech platforms, translating business requirements into integrations, data flows, configurations, and sustainable operational models, with quality, governance, traceability, security, and rapid adoption by marketing areas.
Responsibilities and assignments
Main Responsibilities
- Technical Implementation and Platform Onboarding
Conduct the technical implementation of the platform from initial preparation to operation. Structure onboarding considering integrations, data, access, environments, tests, and readiness criteria. Coordinate activities between vendors, marketing, architecture, engineering, data, security, and support. Ensure adherence to corporate standards for architecture, governance, security, and operation.
- Integrations, APIs, and Connectivity between Systems
Develop, specify, or monitor integrations through REST APIs, webhooks, connectors, and authentication with OAuth or token. Map events, triggers, payloads, integration contracts, technical dependencies, and synchronization rules. Ensure reliable, observable data input and output flows appropriate for marketing use cases. Support decisions regarding API limits, latency, security, error handling, retries, and contingency.
- Data, Identity, and Information Quality
Ensure adherence to LGPD guidelines, information security, and auditing. Map, model, and synchronize data between distinct databases, considering normalization, deduplication, enrichment, and identity keys. Support the definition of rules for identifiers and other attributes relevant for activation. Ensure consistency, completeness, and traceability of data used in segmentations, journeys, and campaigns. Work with data, engineering, and analytics teams on ingestion, transformation, and availability of data for the Martech platform.
- Translation between Marketing, Technology, and Vendors
Translate marketing needs into viable technical solutions, indicating assumptions, dependencies, and impacts. Explain technical limitations in a simple, objective, and decision-oriented manner. Support demand prioritization considering value, complexity, risks, dependencies, and effort. Act as a link between business, vendors, architecture, data engineering, security, operations, and support.
- Documentation, Go Live, and Support
Document integrations, processes, configurations, data flows, and operational rules. Support functional tests, integrated tests, homologation, data validation, and production preparation. Monitor the Go Live, stabilization, and assisted operation, ensuring correction of deviations and knowledge transfer. Support the marketing team in the adoption and operation of the platform after implementation.
Expected Artifacts Integration and systems involved map. API contracts, events, payloads, and authentication rules. Data Mapping and functional data model. Identity, deduplication, and synchronization rules. End-to-end data flows. Technical and functional specification of integrations. Functional and integrated test plan. Production readiness criteria. Go Live plan and assisted operation. Operational runbooks and support documentation. Inventory of configurations and technical dependencies. Knowledge transfer to operation, marketing, and support.
Requirements and qualifications Higher education in Engineering, Information Technology, Computer Science, Information Systems, or related fields. Practical experience in system integration through REST APIs, webhooks, and authentication with OAuth or token. Mastery of modeling, mapping, and data synchronization between distinct databases. Knowledge of data flows, ETL, ingestion, transformation, and data quality. Experience in implementation or onboarding of CRM, marketing automation, ERP, CDP, iPaaS, or equivalent corporate platforms. Ability to read technical documentation in English and convert it into implementation actions. Hybrid profile, with the ability to move between technical discussions and business conversations. Good communication with non-technical teams, vendors, and corporate areas.
Desirable Skills Experience with automation, integration, data orchestration, or iPaaS tools. Experience in marketing, CRM, revenue operations, or digital areas. Experience with CDP, marketing automation, or journey activation. Knowledge of SQL, data manipulation, payload analysis, and integration validation. Notions of LGPD, information security, access segregation, auditing, and data governance.
Key Behavioral Competencies
- Clear, objective communication suitable for different audiences.
- Systems thinking and end-to-end vision.
- Ability for cross-functional coordination.
- Orientation toward results and delivery quality.
- Organization, operational discipline, and attention to detail.
- Ownership sense, proactivity, and autonomy.
- Ability to act in complex environments, with multiple stakeholders and technical dependencies.
- Continuous learning and interest in innovation applied to marketing, data, and technology.
Strategic Differentiator of the Function Act as a central piece in the implementation and operationalization of the Martech platform, connecting architecture, data, integration, marketing, and support. The function ensures that the personalization and activation strategy is translated into real, scalable, secure technological capabilities that adhere to Vivo's standards.
Additional information See what we will offer you: At Vivo, we spare no effort in supporting and valuing our employees. They are not just excellent benefits, but also flexible ones. • Choose the ideal benefit for you and your dependents, on a digital platform with various categories such as Gym, VR, VA, Pharmacy Assistance, Medical, Dental, and Life Insurance; • Corporate cell phone. Yes, a brand new smartphone for you! • Unlimited voice and Data plan! Yes, unlimited! With the best mobile network, even faster with Vivo's 5G! • An exclusive Vivo offer, with a special discount on landlines, broadband, TV, and apps; • You will be entitled to receive an annual Bonus or PPR; • You will plan your future through the Private Pension plan; • Do you have children? You will be entitled to a subsidy to help with school, daycare, or nanny expenses; • Live in an environment that will respect your personality, your style of dressing, your way of being, and can be authentic. #VemdeVocê • Work remotely up to 2 times per week. #Mobility • Have flexible hours; • Enjoy a day off to celebrate your birthday; • Participate in one of the largest corporate volunteering programs to transform the world; • Enjoy our Educational Development Program that offers partnerships with educational institutions with discounts, certifications, and online courses. • Boost your career through our Internal Recruitment Program, in Brazil or abroad, after all, we are present in more than 17 countries! #VivoMinhaCarreira • Count on a series of initiatives to improve your physical, emotional, and social health! Here, we have #VivoBemEstar, which encourages our team to have healthy habits and more quality of life! Nutritionist consultations, psychologists, social services, telemedicine, and much more are made available to our employees! • All our vacancies are eligible for people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences, and people's potential! #VivoDiversidade #VemPraVivo
Important: The only way to participate in Vivo's selection processes is through the company's pages on the Gupy platform https://vivo.gupy.io and there is no charge for participation or hiring.