Hospice Area Sales Director
Join VitalCaring – Where Your Leadership Drives Growth and Changes Lives!
Area Sales Director – Hospice
Sales Leadership | Market Growth | Relationship Development
Who We Are
At VitalCaring, we’re more than a home health and hospice provider - we’re a family that supports, inspires, and uplifts both our patients and our team members.
Founded in 2021, VitalCaring has quickly grown into a leading provider of home health and hospice services, with a mission to transform lives and foster hope through genuine caring. Every encounter is an opportunity to make a meaningful difference - and we are committed to bringing a culture of caring to every moment.
What You’ll Do
As an Area Sales Director – Hospice , you will lead and develop a high-performing sales team while driving referral growth, market development, and revenue across your assigned territory.
You’ll provide strategic direction and hands-on leadership to Account Managers and Care Transition Navigators, building a culture of accountability, collaboration, and performance. Working closely with operational leaders, referral partners, and community stakeholders, you’ll translate market opportunities into strategies that expand access to exceptional hospice care.
Sales Leadership & Team Development
Lead, coach, and develop Account Managers and Care Transition Navigators to achieve individual and team referral and sales goals
Recruit, interview, onboard, train, and retain high-performing sales professionals
Establish clear performance expectations and provide ongoing coaching, mentoring, education, and feedback
Create a culture of accountability, collaboration, and consistent execution
Develop and monitor performance improvement plans when needed
Equip team members with the knowledge, tools, and strategies necessary to successfully grow their markets
Market Strategy & Growth
Develop and execute strategic sales and marketing plans for the assigned territory
Create individualized growth strategies and sales plans for team members based on market opportunity
Drive consistent referral and revenue growth through effective territory management, account development, and market expansion
Identify market trends, competitive opportunities, referral patterns, and barriers to growth
Translate market intelligence into actionable strategies that strengthen VitalCaring’s presence and performance
Monitor sales activity and performance to ensure appropriate focus on target accounts, referral sources, and growth opportunities
Communicate regularly with regional sales leadership regarding territory performance, strategy, opportunities, and challenges
Referral Partnerships & Business Development
Build and maintain strong, trusted relationships with physicians, hospitals, rehabilitation facilities, assisted living communities, skilled nursing facilities, and other healthcare and community partners
Strengthen existing referral partnerships while identifying and developing new sources of business
Partner with referral sources to increase awareness and understanding of hospice services and appropriate patient eligibility
Represent VitalCaring within the healthcare community through relationship development, educational programs, community events, and strategic networking
Position VitalCaring as a trusted partner for patients, families, providers, and healthcare organizations
Operational Partnership & Execution
Partner closely with branch and operational leadership to align sales strategies with organizational, market, and patient-care goals
Maintain visibility into referral trends, market performance, and operational capacity to support sustainable growth
Ensure accurate and timely documentation of sales and referral activity within company systems and technology platforms
Prepare, review, and communicate sales-related reporting and commission information as required
Participate in required training, education, and professional development activities
Compliance & Market Education
Ensure sales and referral activities are conducted in accordance with applicable laws, regulations, and company policies, including Stark Law and Anti-Kickback requirements
Educate sales team members and referral partners regarding hospice services, Medicare guidelines, eligibility requirements, and applicable referral processes
Reinforce ethical, compliant, and patient-centered business development practices throughout the sales organization
What Sets You Apart
A proven ability to lead, inspire, and develop high-performing healthcare sales teams
A strong track record of achieving or exceeding sales, referral, and growth goals
Strategic thinking combined with the ability to translate strategy into consistent execution
Strong business acumen with an understanding of territory management, market development, and healthcare referral dynamics
Exceptional relationship-building and influencing skills
The ability to identify opportunities, overcome barriers, and create sustainable market growth
A collaborative leadership style and the ability to build strong partnerships across sales and operations
A passion for developing people and expanding access to meaningful, high-quality hospice care
A leadership approach aligned with our core values: trustworthy, capable, compassionate, proactive, and called
Requirements
Bachelor’s degree preferred; college degree, equivalent relevant experience, or applicable professional licensure required
Minimum of one (1) year of healthcare or home-based care sales experience
Demonstrated history of achieving or exceeding sales and growth goals
Experience with territory management, business development, and referral relationship building
Sales leadership, coaching, or team development experience strongly preferred
Hospice sales experience strongly preferred
Strong communication, presentation, organization, and relationship-building skills
Ability to analyze market opportunities and develop effective growth strategies
Benefits
Health & Wellness
Medical, Dental, and Vision coverage
Pharmacy benefits
Virtual care and mental health support
Flexible Spending Accounts (FSA) and Health Savings Account (HSA)
Supplemental health and life insurance
Financial & Protection
401(k) with company match
Employee referral program
Prepaid legal services
Identity theft protection
Work-Life Balance & Perks
Generous paid time off
Pet insurance
Tuition and continuing education reimbursement
All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. Candidates are evaluated based on job-related qualifications, skills, and business needs.