Commerce Media Lead

Role/Title: Commerce Media Lead

Client/Sector: Trade organisation for advertising sector

Contract: 4 DAYS PER WEEK; 8 MONTHS

Location: Central London (3 days per week in office)

Salary: Circa £110k pa FTE or £500 per day

Reporting to: Chief Strategy Officer

Ref: LH202601

THE OPPORTUNITY

Commerce Media is one of the fastest-growing areas of digital advertising and a strategic priority for our client, a leading industry trade body.

That growth brings new challenges around measurement, standards, transparency and value that no single organisation can solve alone. Our client’s purpose is to bring the industry together to solve shared challenges and shape its future.

The Commerce Media Lead will drive the organisation's work on Commerce Media, bringing members together to agree priorities, share best practice and make progress on the issues that matter most.

This is a senior individual contributor role that requires good judgement, strong relationships and the ability to help members agree priorities and deliver against them.

THE ROLE

Lead the industry

• Position the organisation as the UK's leading independent voice on Commerce Media
• Develop clear positions on the issues shaping the future of Commerce Media
• Represent the organisation at conferences, media interviews, industry events and senior stakeholder forums
• Build relationships with international partner organisations, other trade bodies, analysts and industry commentators to bring international thinking into the UK market
• Develop research, guidance, standards, events and thought leadership that strengthen the organisation's position on Commerce Media

Set the agenda

• Develop and deliver the organisation's Commerce Media strategy
• Lead and grow the organisation's Commerce Media Community group
• Turn the Community's priorities into an annual roadmap with clear objectives, milestones and measures of success
• Prioritise depth over breadth, focusing the Community on the issues that matter most

Turn priorities into action

• Turn the annual roadmap into clear workstreams with agreed outputs, owners and deadlines.
• Produce practical resources that help members solve real business problems.
• Build strong relationships with existing and prospective members, demonstrating the value of the organisation and supporting the growth of its Commerce Media Community.
• Bring together expertise from Insight, Policy, Marketing, Events and Member Services to maximise the impact of the organisation's Commerce Media activity.
• Embed Commerce Media across the organisation's wider work rather than treating it as a standalone initiative.

SKILLS, KNOWLEDGE AND CHARACTERISTICS

• The successful candidate will demonstrate:
• Strong understanding of Commerce Media and the wider digital advertising industry
• Excellent judgement and strategic thinking
• Outstanding relationship-building skills with senior stakeholders
• Experience leading complex projects involving multiple organisations
• Excellent facilitation skills and the confidence to bring people together around shared goals
• Confidence in speaking publicly, moderating panels and representing the organisation externally
• The ability to explain complex issues in a simple, practical way
• Strong commercial awareness and an understanding of member priorities
• A collaborative approach, bringing together expertise from across an organisation rather than working independently

VisionFRis committed to encouraging equality, diversity, inclusion and eliminating unlawful discrimination within our workforce and whilst fulfilling our Client recruitment needs.

Due to the high level of applications being received if you do not hear from us within 5 working days, please assume your application has not been successful on this occasion, usually due to other candidates having more relevant sector exposure, qualifications or required skills. We thank you for your interest.