Key Account

• Lead the development and execution of comprehensive commercial and business plans, including sales forecasting, pricing strategy, promotional planning, and investment allocation.
• Drive the full commercial lifecycle across e-commerce platforms, ensuring seamless execution from assortment planning and product listing to campaign execution and fulfillment.
• Identify emerging market trends, competitive dynamics, and new business opportunities, and translate insights into actionable growth strategies.
• Own and deliver commercial targets including revenue, profitability, and market share.
• Plan and optimize digital ads across Meta, Google, TikTok, and marketplace platforms to drive traffic and sales.
• Monitor and analyze performance metrics (ROAS, CPA, CTR) to improve campaign effectiveness.
• Collaborate with internal teams to align ad strategy, creatives, and campaign objectives.
• Manage media budgets and scale high-performing campaigns to maximize ROI.
• Take full ownership of assigned brand portfolios and be accountable for achieving and exceeding commercial KPIs across e-commerce channels, particularly Lazada.
• Develop and implement annual business plans, brand growth roadmaps, and Go-to-Market (GTM) strategies in alignment with company objectives.
• Monitor, analyze, and evaluate sales performance, campaign effectiveness, and key business drivers to continuously optimize performance.
• Provide data-driven recommendations to maximize ROI, improve conversion, and accelerate brand growth.
• Ensure operational excellence across all commercial activities, including inventory planning, availability management, campaign readiness, and fulfillment performance.
• Monitor customer behavior, category trends, and competitor activities to maintain competitive advantage.
• Drive continuous improvement of commercial processes, tools, and ways of working to enhance efficiency and scalability.

Qualifications: Bachelor’s degree in Business Administration, Marketing, or a related field. Minimum 2–4 years of experience in e-commerce, commercial, key account, or brand management, preferably within Lazada, marketplace, Electronics, Camera. Proven track record of delivering strong commercial results and driving brand growth in e-commerce environments Strong analytical and strategic thinking skills, with the ability to translate data into actionable business decisions. Excellent stakeholder management, communication, and negotiation skills, with the ability to influence at all levels. Demonstrated leadership capability, including mentoring, coaching, or leading team members. Deep understanding of e-commerce ecosystem, marketplace dynamics, consumer behavior, and digital marketing. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Highly driven, proactive, and results-oriented with strong ownership mindset.