Digital Marketing

1. Plan, execute, and optimize digital marketing campaigns across Meta, TikTok, Google, social media, e-commerce, and other digital channels to drive brand awareness, customer acquisition, conversion, and sales.

1. Manage campaign budgets, bidding strategies, target audiences, and performance to maximize ROI and optimize key metrics such as ROAS, CPA, CPL, and Conversion Rate.

1. Analyze campaign performance, customer journeys, and digital touchpoints to identify growth opportunities and provide actionable insights through regular reports.

1. Collaborate with Content Creators, Graphic Designers, and cross-functional teams to develop and optimize creatives, artwork, videos, copywriting, and advertising content based on campaign objectives, brand guidelines, and the advertising policies of each platform.

1. Conduct A/B testing across creatives, ad copy, audiences, landing pages, and campaign strategies, while monitoring digital trends, platform updates, consumer behavior, and competitor activities to continuously improve campaign performance.

Qualifications: 1–3 years of experience in Digital Marketing, Performance Marketing, Paid Media, or Online Advertising, preferably in the technology, camera, or consumer electronics industry. Strong understanding of Meta Ads, TikTok Ads, Google Ads, and their respective advertising platforms. Strong analytical skills with the ability to interpret data, optimize campaign performance, and understand key metrics such as ROAS, CPA, CPL, CTR, CPC, and Conversion Rate. Experience with tracking and measurement tools such as Pixel, Conversion API, and conversion tracking is a plus. Creative mindset with the ability to develop engaging content ideas and provide recommendations on creative direction and copywriting. Strong communication, coordination, and problem-solving skills, with the ability to work effectively with cross-functional teams. Proficient in English, both written and spoken. Chinese language skills are a plus.